{"id":1205573,"date":"2022-09-16T10:55:58","date_gmt":"2022-09-16T10:55:58","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/09\/16\/afrobeats-star-lojay-switches-gear-gets-more-personal-on-leader\/"},"modified":"2022-09-16T10:55:58","modified_gmt":"2022-09-16T10:55:58","slug":"afrobeats-star-lojay-switches-gear-gets-more-personal-on-leader","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/09\/16\/afrobeats-star-lojay-switches-gear-gets-more-personal-on-leader\/","title":{"rendered":"Afrobeats star Lojay switches gear, gets more personal on ‘Leader!’"},"content":{"rendered":"

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Leader is Lojay\u2019s way of telling the world who he really is behind the hits and attention<\/p>\n

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There\u2019s something enigmatic about his voice that is difficult to simply place a finger on. Whatever that is in that sultry yet aggressive vocals, it definitely sits well within the seductive message that his biggest song \u2018Monalisa\u2019 carried.<\/p>\n

That was the magic for the smashing single which drove the rest of the records on Lojay\u2019s LV N ATTN<\/em> EP down into the audience\u2019s hearts.<\/p>\n

It has been nearly a year since the release of Monalisa, and the track still counts as one that accelerated the rate of his trajectory with nearly 45 million views on YouTube alone.<\/p>\n

\"Afrobeats
Lojay\u2019s \u2018Monalisa\u2019 has garnered nearly 45 million views on YouTube alone<\/figcaption><\/figure>\n

Today, the track is to the Afrofusion artiste, what the Mona Lisa painting was to Leonardo da Vinci some five centuries ago.<\/p>\n

With an even more iconic expansion via the subsequent Chris Brown-featured remix, the Nigerian breakout star is ready to get extra personal.<\/p>\n

\u201cI have a voice and I want to really speak my mind,\u201d Lekan Osifeso Jnr, as he is known outside showbiz, told me over a Zoom call.<\/p>\n

I conversed with the musician who is currently in New York preparing ahead of his SOB show later this month.<\/p>\n

\"Afrobeats
A futuristic new-electric scene is a background against which Leder\u2019s visuals are set<\/figcaption><\/figure>\n

But before that concert takes off, his much-anticipated single has hit stores across the world.<\/p>\n

\u2018Leader!\u2019 is Lojay\u2019s way of telling the world who he really is behind the hits and attention.<\/p>\n

\u201cIt is a very personal project. I\u2019m just genuinely expressing myself and I\u2019ve always been like that but this time around I picked the sounds, every last detail and it\u2019s very personal to me\u2026 It is me basically telling the world that this is Lojay. This is who is, this is what he is about and this is what he has to say.\u201d<\/p>\n

It is for this same reason that Lojay goes solo this time around on the work produced by P. Priime.<\/p>\n

\"Afrobeats
Lojay and producer, P.Priime<\/figcaption><\/figure>\n

On the record, he highlights the changes in his scope and unwillingness to compromise for anyone.<\/p>\n

\u201cIf she rude put her feelings on a cruise, tell her it\u2019s all over yeah,\u201d he sings.<\/p>\n

\"Afrobeats
\u2018Leader!\u2019 is Lojay\u2019s way of telling the world who he really is behind the hits and attention<\/figcaption><\/figure>\n

Essentially, here is how he views the rationale behind the new Afrobreats track.<\/p>\n

\u201cAt the time I was creating the song my mindset was at a point where things were happening for me. My eye was opening. I was starting to see that okay there was a lot more to life than what I was thinking. And I was just not ready for anything like a relationship, I was just trying to stay focused.\u201d<\/p>\n

A futuristic new-electric scene is the background against which the visuals are set.<\/p>\n

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