{"id":1204481,"date":"2022-09-14T18:23:33","date_gmt":"2022-09-14T18:23:33","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/09\/14\/ford-gives-dealers-an-ultimatum-on-ev-sales\/"},"modified":"2022-09-14T18:23:33","modified_gmt":"2022-09-14T18:23:33","slug":"ford-gives-dealers-an-ultimatum-on-ev-sales","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/09\/14\/ford-gives-dealers-an-ultimatum-on-ev-sales\/","title":{"rendered":"Ford gives dealers an ultimatum on EV sales \u2022"},"content":{"rendered":"<p><\/p>\n<div>\n<p id=\"speakable-summary\">Ford has given dealers in its 3,000-strong network an ultimatum and a deadline: if they want to sell EVs, they\u2019ll need to invest their own money into the endeavor, meet other selling standards and add fast charging at their locations.<\/p>\n<p>Dealers will have\u00a0until October 31 to decide to buy in. If they do, they\u2019ll be authorized to get in on Ford\u2019s Model e business starting January 2024. Those who don\u2019t, can stick with Ford Blue, the automaker\u2019s internal combustion engine unit.<\/p>\n<p>The new standards, first hinted at during the company\u2019s second quarter earnings call, are part of a strategy Ford shared Tuesday at its national dealer meeting in Las Vegas. CEO Jim Farley told analysts back in July that Ford would need to cut $2,000 per vehicle out of selling and distribution costs in order to reduce overhead, boost profits and compete with Tesla, which sells direct to consumers. At the time, Farley also outlined Ford\u2019s plan to move to a low-inventory model, D2C model.<\/p>\n<p class=\"text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__large__nEccO body__base__22dCE body__large_body__FV5_X article-body__element__2p5pI\" data-testid=\"paragraph-2\">Ford is positioning the move as a chance for dealers to empower themselves and increase sales dramatically. The automaker will use about 90% of the dealers\u2019 investments to build out charging infrastructure including DC fast chargers that will allow dealers to be part of the Blue Oval Charge Network Map, according to a Ford spokesperson, who noted that dealers will own and earn revenue from chargers.<\/p>\n<p class=\"text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__large__nEccO body__base__22dCE body__large_body__FV5_X article-body__element__2p5pI\" data-testid=\"paragraph-2\">Ford dealers will have two entry levels \u2014 Certified and Certified Elite \u2014 as well as two entry points \u2014 2024 and 2027 \u2014 to choose from if they want to become a Model e dealer, according to a Ford spokesperson.<\/p>\n<p class=\"text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__large__nEccO body__base__22dCE body__large_body__FV5_X article-body__element__2p5pI\" data-testid=\"paragraph-2\">Certified dealers will shell out an upfront initial investment of about $500,000 and focus on ownership and charging, with limited, built-to-order sales. Elite dealers will be asked to invest $1.2 million to handle ownership, charging and sales with stock on the ground, demo units and visibility on Ford\u2019s website.<\/p>\n<p data-testid=\"paragraph-2\">In order to provide a more elevated service and smoother transaction experience for the customer, Ford also outlined new Model e selling standards:<\/p>\n<ul>\n<li data-testid=\"paragraph-2\">Ford will train specialized EV teams across sales and service<\/li>\n<li data-testid=\"paragraph-2\">All Model e dealers will need to offer charging to support sales and service, and have at least one public-facing DC fast charger available on the Blue Oval network.<\/li>\n<li data-testid=\"paragraph-2\">E-commerce will be available with \u201ctransparent, non-negotiable pricing for EVs.\u201d<\/li>\n<li data-testid=\"paragraph-2\">Customers will be able to access physical experiences, like test drives, trade-ins, mobile servicing and pickup and delivery.<\/li>\n<li data-testid=\"paragraph-2\">Dealers will need to support customers with digital experiences like software and subscription products.<\/li>\n<\/ul>\n<p>Ford is currently selling the Ford F-150 Lightning pickup, the Mustang Mach-E crossover and the e-Transit van, with more EVs expected to join the automaker\u2019s lineup in the coming years. In May, Ford increased its electrification spend to $50 billion by 2026.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ford has given dealers in its 3,000-strong network an ultimatum and a deadline: if they want to sell EVs, they\u2019ll need to invest their own money into the endeavor, meet other selling standards and add fast charging at their locations. Dealers will have\u00a0until October 31 to decide to buy in. If they do, they\u2019ll be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1204482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1204481","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrity-gossip"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1204481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1204481"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1204481\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1204481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1204481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1204481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}