Canva is further establishing itself as more than just a user-friendly graphic design tool. The Australian company announced at its Canva Create event that it will unveil a suite of new products to round out its product offerings: Canva Docs, Canva Websites, Canva Whiteboards and Data Visualization, which comes from its acquisition of Flourish.<\/p>\n
Canva will also expand its print offerings and bring its background removing technology to videos. Canva Presentations, launched in 2021, will get a remote control feature, which allows presenters to connect other devices (like a phone) for use as a virtual clicker.<\/p>\n
Canva\u2019s remote control feature for presentations<\/p>\n<\/div>\n
\u201cWe\u2019ve been working for the last two years essentially on the new era of Canva,\u201d said Cliff Obrecht, Canva co-founder and COO, in an interview with . \u201cCanva has always been very much like an individual product with deep penetration into the workplace. But we\u2019ve never really launched this worksuite that is suitable for organizations.\u201d<\/p>\n
According to Canva, 85% of Fortune 500 companies including FedEx, L\u2019Oreal and Salesforce use Canva\u2019s design tools. Over 4.4 million customers pay for Canva for Teams, launched last year, but like all of Canva\u2019s products, there will be a freemium model for its worksuite. Like its Teams product, the worksuite will include collaboration features that allow team members to work together in realtime on documents.<\/p>\n
Any worksuite product will naturally draw comparisons to the Google suite or Microsoft Office. But Obrecht says that Canva isn\u2019t trying to compete with these corporate behemoths. Instead, he sees Canva as a visual-first companion to these tools.<\/p>\n
![\"Canva](\"https:\/\/www.ghanamma.com\/gp\/wp-content\/uploads\/2022\/09\/Background-Remover.png\")
<\/p>\nCanva Video\u2019s Background Remover feature<\/p>\n<\/div>\n
\u201cWe\u2019re not trying to compete head-to-head with Google Docs,\u201d Obrecht told . \u201cOur products are inherently visual, so we take a very visual lens on, what does a visual document look like? How do you turn that boring document that\u2019s all text based into something engaging?\u201d<\/p>\n
Canva\u2019s worksuite products are interoperable \u2014 so if you make a presentation, you can turn it into a document or a website too.<\/p>\n
Canva also plans to launch its API in beta, enabling developers to more easily integrate with the worksuite. Plus, Canva is launching a creator program where highly-vetted designers can sell templates, photos and designs to Canva users. Obrecht declined to share the revenue split between Canva and its creators, stating that it varies depending on the complexity of the product \u2014 for example, an ultra-technical video template may earn a creator more money than a stock photo.<\/p>\n
![\"The](\"https:\/\/www.ghanamma.com\/gp\/wp-content\/uploads\/2022\/09\/Drag-Drop.png\")
<\/p>\nThe drag and drop feature on Canva Docs<\/p>\n<\/div>\n
Last year, Canva raised $200 million at a $40 billion valuation. In a time when venture capital is harder to come by and valuations are dropping, Obrecht thinks Canva is well-positioned to charge ahead.<\/p>\n
\u201cWe\u2019re in a really fortunate position where we\u2019re a profitable company, and unlike a lot of our peers, we also have a huge cash balance,\u201d Obrecht said. He told that Canva has about $700 million in the bank, and that the company is aggressively hiring. Right now, the company lists 227 open roles on its website.<\/p>\n
Obrecht says that Canva owes its profitability to the nature of the Australian tech ecosystem, which is far divorced from Silicon Valley, where venture capital can (or used to) flow freely.<\/p>\n
\u201cWe grew up in Perth, Western Australia, which is the most isolated city in the world,\u201d Obrecht said. \u201cWe didn\u2019t know what venture capital was. We had what we thought was a small business, and then when we went to the U.S., everyone was like, \u2018Oh, you have a startup!\u2019\u201d<\/p>\n
So, Canva started out with business loans and worked to get profitable from the beginning.<\/p>\n
\u201cWe built this really sustainable, profitable engine that was frugal, and then we got capital on board, and then like\u2026 we haven\u2019t spent the capital because we\u2019ve got this frugal business that actually makes money,\u201d said Obrecht. \u201cThat\u2019s really set us up for success.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Canva is further establishing itself as more than just a user-friendly graphic design tool. The Australian company announced at its Canva Create event that it will unveil a suite of new products to round out its product offerings: Canva Docs, Canva Websites, Canva Whiteboards and Data Visualization, which comes from its acquisition of Flourish. Canva […]<\/p>\n","protected":false},"author":1,"featured_media":1203902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1203901","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrity-gossip"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1203901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1203901"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1203901\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1203901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1203901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1203901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}