{"id":1203737,"date":"2022-09-13T20:40:05","date_gmt":"2022-09-13T20:40:05","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/09\/13\/instagram-is-internally-testing-a-new-monetization-feature-for-creators-called-gifts\/"},"modified":"2022-09-13T20:40:05","modified_gmt":"2022-09-13T20:40:05","slug":"instagram-is-internally-testing-a-new-monetization-feature-for-creators-called-gifts","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/09\/13\/instagram-is-internally-testing-a-new-monetization-feature-for-creators-called-gifts\/","title":{"rendered":"Instagram is internally testing a new monetization feature for creators called \u2018Gifts\u2019 \u2022"},"content":{"rendered":"<p><\/p>\n<div>\n<p id=\"speakable-summary\">Instagram is internally testing a tipping feature that would give creators a new way to make money on the social network. The test feature is called \u201cGifts\u201d and would enable creators to earn money through on Reels. The news was first reported by Business Insider.<\/p>\n<p>When asked about the feature, a Meta spokesperson told  in an email that \u201cthis feature is an internal prototype and not testing externally.\u201d<\/p>\n<p>The feature was first spotted by app researcher <a href=\"https:\/\/twitter.com\/alex193a\/status\/1562712508003037184\">Alessandro Paluzzi back in July<\/a>, when Instagram was developing the feature under the name \u201ccontent appreciation.\u201d According to screenshots posted by Paluzzi, the feature would allow creators to toggle an option that will enable their fans to send them \u201cGifts.\u201d Creators would also be able to check if they\u2019re eligible for the feature under a new Gifts tab in their settings. The screenshots also suggest that users would be able to send Gifts via a button displayed at the bottom of Reels.<\/p>\n<p>If rolled out, Gifts won\u2019t be Meta\u2019s only tipping feature. In 2020, Instagram launched Badges, a feature that allows users to show support to creators during a live video. Badges can cost $0.99, $1.99, or $4.99. When you purchase a badge during a live video, a heart icon appears next to your name in the comments. With the possible addition of Gifts, Instagram would give creators a way to make money through both live streams and Reels.<\/p>\n<p>It\u2019s worth noting that as with any other internal feature, it\u2019s unknown when or if Instagram plans to roll out Gifts to users. It wouldn\u2019t be surprising if Instagram does plan to roll out the tipping feature for creators, especially given that other platforms already have their own versions of a tip jar.<\/p>\n<p>TikTok, which is Instagram\u2019s biggest competitor, introduced direct tipping for creators last December.\u00a0In addition, Twitter launched a Tip Jar feature in May 2021 that is designed to give users a way to quickly tip creators with a few taps. Even Tumblr has a Tip Jar feature that it launched earlier this year.<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is internally testing a tipping feature that would give creators a new way to make money on the social network. The test feature is called \u201cGifts\u201d and would enable creators to earn money through on Reels. The news was first reported by Business Insider. When asked about the feature, a Meta spokesperson told in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1203738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1203737","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrity-gossip"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1203737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1203737"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1203737\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1203737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1203737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1203737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}