<\/p>\n
Instacart is acquiring Rosie, an e-commerce platform for local and independent retailers and wholesalers, the company announced on Wednesday. The financial terms of the deal were not disclosed.<\/p>\n
Founded in 2013, Rosie offers independent grocers branded e-commerce websites and mobile app capabilities that power order flow, fulfillment and customer insights. The company\u2019s product features include shoppable weekly ads, rewards programs integrations, third-party fulfillment logistics integrations, payment processing and more.\u00a0Rosie, which is based in Ithaca, New York, has raised $11.9 million to date.<\/p>\n
Instacart says the acquisition will allow it to introduce new e-commerce solutions for local and independent retailers that complement its Instacart Platform e-commerce offerings, which give retailers access to the solutions behind Instacart\u2019s consumer marketplace to help them enhance customer experience and help their businesses grow.<\/p>\n
\u201cLocal and independent grocers are so important to the grocery ecosystem,\u201d said Chris Rogers, the chief business officer at Instacart, in a statement. \u201cThey have loyal customers, create meaningful job opportunities and serve as cornerstones of their communities. The Rosie team understands these grocers better than anyone, and that\u2019s why we\u2019re proud to welcome them to Instacart. Together, we\u2019ll build more technologies that help independent grocers accelerate their pace of innovation so they can continue to compete, grow, and serve their customers however they choose to shop.\u201d<\/p>\n
Instacart says the addition of Rosie\u2019s offerings to the Instacart Platform gives retailers more access to tools that will help them grow their businesses and also find more ways to engage with their customers. It notes that through this acquisition, Rosie customers will have the opportunity to utilize Instacart\u2019s in-store offerings, the Instacart shopper network to help support new picking and fulfillment options, loyalty programs to increase customer engagement and affordability, and more.<\/p>\n
\u201cFor nearly a decade, our team has lived, breathed, and devoted ourselves to the success of local independent grocers and I couldn\u2019t be more proud of what we\u2019ve accomplished together,\u201d said Rosie founder and CEO Nick Nickitas in a statement. \u201cInstacart\u2019s mission of powering the future of grocery is closely aligned with our own, and I\u2019m confident that combining our teams and technologies is the way to best continue serving these important retailers. Together, we will continue to innovate and build easy to use and affordable digital solutions that help our retailer, wholesaler, and brand partners thrive and better meet the needs of their customers.\u201d<\/p>\n
Today\u2019s announcement marks Instacart\u2019s second acquisition in the past week and its fourth acquisition in the past 12 months.<\/p>\n
Last week, Instacart announced that it\u2019s acquiring\u00a0Eversight, an AI-powered pricing and promotions platform for Consumer Packaged Goods (CPG) brands and retailers, for an undisclosed amount. Instacart said the acquisition will give retailers and CPG brands access to new individualized and customized pricing tools, along with dynamic insights about customer behavior to improve sales, growth and customer experience.<\/p>\n
Last October, Instacart\u00a0acquired Caper AI, a startup that builds smart cart and cashier-less checkout technology that uses computer vision and other techniques to detect items and ring them up for shoppers, for around $350 million, in a combination of cash and shares. The company\u2019s acquisition of Caper AI followed just weeks after\u00a0Instacart acquired FoodStorm\u00a0to help stores take and manage catering-style larger orders of ready-made food. The financial terms of the deal were not disclosed.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Instacart is acquiring Rosie, an e-commerce platform for local and independent retailers and wholesalers, the company announced on Wednesday. The financial terms of the deal were not disclosed. Founded in 2013, Rosie offers independent grocers branded e-commerce websites and mobile app capabilities that power order flow, fulfillment and customer insights. The company\u2019s product features include […]<\/p>\n","protected":false},"author":1,"featured_media":1200224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1200223","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrity-gossip"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1200223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1200223"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1200223\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1200223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1200223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1200223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}