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Beyonce is \u201chonoured\u201d to be involved in the new Tiffany and Co campaign. <\/p>\n
The \u201cBreak My Soul\u201d hitmaker is excited to dive into the individuality afforded by the brand\u2019s offerings for a second year in a row. <\/p>\n
The 41-year-old superstar told Elle.com that she was \u201chonoured to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals.\u201d<\/p>\n
Alexandre Arnault, the legendary jewellery brand\u2019s vice-president of product and communications believes the Beyonce-fronted campaign is a celebration of \u201cfearless creativity\u201d. <\/p>\n
He said: \u201cBeyonc\u00e9 is an inspiration to so many because she embodies these qualities. We are honoured to continue our partnership for the second year in a row and usher in an exciting new era of love.\u201d<\/p>\n
Beyonce \u2013 who celebrated her birthday on Sunday, September 4 \u2013 sports a piece from the Tiffany HardWear collection, designed especially for the campaign. <\/p>\n
In addition, the \u201cCrazy In Love\u201d hitmaker is expected to star in a film based on her latest single \u201cSummer Renaissance\u201d, which is tipped to be directed by Mark Romanek and choreographed by Fatima Robinson. <\/p>\n
Recently, Beyonce \u2013 who is mother to daughter Blue Ivy, 10, and 5-year-old twins Rumi and Sir with her husband rapper Jay-Z \u2013 paid tribute to Serena Williams, who retired after being knocked out of the US Open and securing 23 Grand Slam titles at the VMAs. <\/p>\n
A video honouring the 40-year-old tennis icon that had the Destiny\u2019s Child alum\u2019s voice over said: \u201cWhen the world writes her down in history. we\u2019ll begin where she started: at love.\u201d<\/p>\n
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