Picture the aftermath of a festival: A sea of fans departs, leaving behind any number of empty water bottles, disposable cups, wrist bands, lost IDs and maybe even some used-up whipped cream chargers.<\/p>\n
For all the environmental lip service we hear from megastars, the carbon footprint of live entertainment has only recently received the attention it deserves. Trash is just one piece of that puzzle, and it\u2019s currently in Live Nation\u2018s spotlight as the events giant <\/span>pumps $5 million into Turn Systems.<\/p>\n Turn aims to help venues do away with single-use cups, and so far a series of trials show that the system is working, Live Nation claims. <\/span>For venues, Turn <\/span>provides reusable cups and collection bins, and operates its own dishwashers, which the company says are \u201c700% faster than traditional dishwashers.\u201d <\/span>For fans, the reusable cups don\u2019t require a deposit and are handed out by default. Once their drink\u2019s all gone, a scannable code at the bottom of the cup opens a slot at the top of a fancy, custom-branded collection bin. <\/span><\/p>\n Turn System\u2019s collection bin. It seems a tad slow, judging solely by this animated gif, but apparently it works.<\/p>\n<\/div>\n For many folks, that\u2019s all they\u2019ll see, but as an extra return incentive, fans can also sign up via an app to be entered into giveaways for things like free merch and \u201cVIP upgrades,\u201d said Live Nation sustainability director Lucy August-Perna in a call with . Behind the scenes, San Francisco-based Turn\u2019s software tracks how many cups wind up back into its system and the company shares that data with venues.<\/span><\/p>\n Live Nation says it trialed the tech at several events this year, including Lollapalooza, which saw a 93% return rate. It\u2019s not always so high; at the Sue\u00f1os music festival in Chicago, fans returned just 58% of the cups. \u201cWe\u2019ve piloted [Turn] now at several venues and across major festivals and hoped we would get the results we did,\u201d said August-Perna. Overall, \u201cwe\u2019ve seen over a 90% return rate of cups,\u201d she added.<\/p>\n Though data is lacking on their precise global toll, it\u2019s clear that single-use cups are environmentally harmful. In the U.K., the 2 billion or so disposable cups that hit landfills every year yield over 152,000 tonnes of carbon dioxide, per a 2020 Guardian analysis \u2014 that\u2019s roughly as much CO2 as 33,000 gasoline-powered passenger cars emit annually. The rest of the globe consumes far more throwaway cups. Starbucks alone burns through some 7 billion single-use cups each year (about half of the coffee brand\u2019s 34,000 stores are located in the U.S.).<\/p>\n Plastic and paper cups (which are typically <\/span>plastic-lined)\u00a0are <\/span>rarely recycled, and bioplastics can come with their own environmental drawbacks. By comparison, reusable cups are better for the climate \u2014 so long as they are repeatedly used.<\/p>\n Live Nation said in a statement that it aims to \u201cdisplace more than 1 million single-use cups this year,\u201d as part of its efforts to trim its environmental footprint. In search of other ways to cut out plastic, the events promoter and ticketing company has also partnered with canned water company Liquid Death, which raised a $75 million growth round earlier this year.<\/p>\n Turn\u2019s other backers include Anheuser-Busch owner AB InBev, Ashton Kutcher\u2019s Sound Ventures and\u00a0Bjarke Ingels Group, a large architectural firm.<\/p>\n Other companies that have leaned on tech to incentivize reusable cups include U.K. chain Costa Coffee, r.Cup and Ember.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Picture the aftermath of a festival: A sea of fans departs, leaving behind any number of empty water bottles, disposable cups, wrist bands, lost IDs and maybe even some used-up whipped cream chargers. For all the environmental lip service we hear from megastars, the carbon footprint of live entertainment has only recently received the attention […]<\/p>\n","protected":false},"author":1,"featured_media":1196780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1196779","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrity-gossip"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1196779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1196779"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1196779\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1196779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1196779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1196779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Turn](\"https:\/\/www.ghanamma.com\/gp\/wp-content\/uploads\/2022\/09\/TurnReverseVendingBin.gif\")
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