<\/p>\n
The company behind last summer\u2019s hot social app, Poparazzi, appears to be readying a round two following its $15 million Series A\u00a0announced in June. A new listing in the App Store under the developer\u2019s account, TTYL, is teasing a pre-release app called Made with Friends. The app offers a twist on Poparazzi\u2019s original concept of social networking profiles crafted by a user\u2019s friends, instead of by the users themselves, but adds support for other types of content.<\/p>\n
Poparazzi had encouraged friends to post photos to each others\u2019 social networking profiles as if they were their friends\u2019 \u201cpaparazzi\u201d \u2014 hence the name. Made with Friends, meanwhile, expands on that concept by asking users to post all sorts of things to their friends\u2019 profiles \u2014 including text-based content like answers to questions or prompts, as well as photos and videos.<\/p>\n
This Poparazzi spin-off seems partly inspired by today\u2019s popular Q&A apps, like Sendit or NGL, which tie into other social networks, like Snapchat and Instagram. On those apps, users receive questions in an inbox that they can answer and share to their social profiles or Stories elsewhere. But in the case of Made with Friends, users aren\u2019t posting questions anonymously, nor is the app itself delivering fake questions to create engagement as the anonymous Q&A apps had been doing (at least, until Apple\u2019s App Review team caught on and requested changes to be made.)<\/p>\n
However, based on some earlier screenshots of the new app, it does appear the Q&A responses in Made with Friends could be designed for social sharing to other platforms, like Instagram.<\/p>\n
Image Credits:<\/strong> Made with Friends<\/p>\n<\/div>\n reached out to the team behind Poparazzi to ask about its plans for the new app and whether or not this was an attempt to pivot into a new area. Our emails were not returned.<\/p>\n But according to data from Apptopia, the Made with Friends app was originally titled \u201cPop \u2013 Made with Friends,\u201d and had described itself as a way you could \u201cpop\u201d someone by answering questions about them, tagging them on a prompt with a photo, video, GIF, quote or description. The updated version on the App Store today does away with the \u201cpop\u201d lingo and branding, but introduces the same concept of social profiles that are essentially made by friends.<\/p>\n It makes sense that Poparazzi\u2019s team is beginning to test new options.<\/p>\n Despite Poparazzi\u2019s early success, which led the app to top 5 million installs a year after its launch, it\u2019s since lost ground to a new wave of social networking apps that are attracting a younger, Gen Z audience. Currently, this group is dominated by BeReal, which has been steadily holding onto its position as the No. 1 app on the U.S. iPhone App Store. In addition, younger audiences have also downloaded a range of other social apps in larger numbers than Poparazzi \u2014 like video networking app Yubo, which counted some 60 million sign-ups as of May, and homescreen social app Locket with around 20 million installs as of its $12.5 million seed funding announcement announced this month.<\/p>\n These trends could be driving TTYL to look for new twists on its friends-focused social networking concept.<\/p>\n This would not be the first time the team at TTYL experimented with a new social networking concept. Before delivering a hit with Poparazzi, the company had developed nearly a dozen other apps, including OMG, CampusFM, TYPO, Lynx, Yearbook 2020 as well as TTYL, the audio social network and Clubhouse rival the company\u2019s name references.<\/p>\n As TTYL co-founder Alex Ma explained earlier this summer, most social networking apps fail and the best thing to do is to keep building and experimenting until one works. This multi-app business model has also been adopted by another consumer social app maker, 9count, which recently raised new funding as both Wink and its Gen Z dating app Summer took off.<\/p>\n We noticed TTYL has already begun to market the new app through TikTok influencers as there are posts that show Made with Friends in action, despite its pre-order status. One such video was also reposted to the new Made with Friends TikTok profile which teases the app as \u201ccoming soon.\u201d<\/p>\n It\u2019s not clear what this additional may mean for Poparazzi\u2019s future, but it\u2019s worth noting that TTYL\u2019s flagship app has still not made its way to Android.<\/p>\n The App Store shows an expected release date of October 1, 2022 for Made with Friends, which is now available for pre-order.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" The company behind last summer\u2019s hot social app, Poparazzi, appears to be readying a round two following its $15 million Series A\u00a0announced in June. A new listing in the App Store under the developer\u2019s account, TTYL, is teasing a pre-release app called Made with Friends. The app offers a twist on Poparazzi\u2019s original concept of […]<\/p>\n","protected":false},"author":1,"featured_media":1194908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1194907","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrity-gossip"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1194907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1194907"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1194907\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1194907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1194907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1194907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}