<\/p>\n
The collaboration which saw the late Virgil Abloh work alongside Gorden Wagener began as merely a sketch of a concept ultimately and later expanded to include several celebrated facets, each of which fell under the guiding premise established by Abloh.<\/p>\n
\u201cThe premise is to use two words to drive you to a new action,\u201d Abloh explains in the newly released footage, as seen above. \u201cSo utility and luxury are usually not used in the same sentence and the car we\u2019re developing can function as such.\u201d<\/p>\n
For Wagener, this artistic pairing allowed for two creatives with varying but ultimately complementary styles to unite behind a shared goal of pushing all possible boundaries.<\/p>\n
\u201cI think it\u2019s always great when two people have a different creative approach and different creative background,\u201d he says in the brief doc. \u201cVirgil does a lot of stuff from fashion to art and so on so he has a different view. And I have a different angle too and it\u2019s very interesting to combine these two.\u201d<\/p>\n
See the full behind-the-scenes experience, also featuring Mercedes-Benz AG\u2019s VP of Marketing Bettina Fetzer and more, up top.<\/p>\n
Closing out the video is a message touching on Abloh\u2019s passing, with the Mercedes team saying they were \u201chonored\u201d to have worked with the \u201ccreative genius\u201d during his time here on Earth.<\/p>\n
\u201cWith care, consideration, and respect to his family and friends, we share this behind-the-scenes of the project Maybach,\u201d the statement reads. \u201cWe are honored to have worked with a creative genius and to have been inspired by his ideas and his attitude.\u201d<\/p>\n
As previously reported, Drake\u2019s video for his Honestly, Nevermind track \u201cSticky\u201d prominently featured the Abloh and Wagener collaboration. The track itself, meanwhile, closes out with a sample of an Abloh lecture from 2017.<\/p>\n Source: complex.com<\/p>\n<\/div>\n