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Artist-first music streaming platform Audiomack has announced that it has tapped rising Ghanaian artist Black Sherif as its latest #UpNow artist.\u00a0<\/p>\n
#UpNow is Audiomack\u2019s emerging artist program highlights what\u2019s next up in culture by spotlighting and promoting the next generation of global music superstars.<\/p>\n
Black Sherif will be featured on the cover of Audiomack\u2019s prestigious #UpNow playlist and will receive amplification across the platform\u2019s channels with specialized marketing, editorial, social support, playlisting, custom videos and more.<\/p>\n
\u201cI\u2019m excited to be an Audiomack #UpNow artist,\u201d Black Sherif said. \u201cI\u2019ve had Audiomack since high school. It was the first platform that I used and convinced my friends to listen to my music. It was easier, and it looked professional. It\u2019s been the primary thing for me to connect with my fans and share music.\u201d<\/p>\n
\u201cWe\u2019re thrilled to have Black Sherif as our next #UpNow artist,\u201d Audiomack SVP of Marketing and Brand Strategy Jason Johnson said. \u201cWe have been fans of him since his first upload on the platform in 2020 and it is amazing to see his growth over the last two years. We look forward to collaborating with his team to help showcase his talent, expand his brand and further introduce his music to a diverse array of fans.\u201d<\/p>\n
Recently crossing the 100 million global streams milestone on the platform, Sherif\u2019s lean but mighty discography captures his hustler\u2019s tale. His first upload was in August 2020, but he broke with viral 2021 hit \u201cFirst Sermon,\u201d giving us the \u201cSecond Sermon\u201d later that year. In December 2021, Sherif\u2019s star rose even further when Burna Boy hopped on the \u201cSecond Sermon\u201d remix.<\/p>\n
In March 2022, Sherif released his most introspective song yet, \u201cKwaku The Traveller.\u201d Cutting and poignant storytelling helped \u201cKwaku The Traveller\u201d garner over 35 million streams on the platform, making it the most-streamed song of 2022 so far on Audiomack and Black Sherif\u2019s biggest hit to date. He also received major acknowledgement from DJ Khaled, who posted the Ghanian artist\u2019s latest single on his Instagram and heralded it as a \u201cbig chune.\u201d<\/p>\n
Audiomack\u2019s #UpNow program has been renowned for helping identify and uplift the new generation of emerging artists across hip-hop, R&B, AfroBeats and more. Previous #UpNow honourees include Rod Wave, EST Gee, Blxst, Pooh Shiesty, Sheff G, Omah Lay and Ayra Starr, among others.<\/p>\n
Earlier this summer, Audiomack reaffirmed its commitment to expanding its global presence by launching Audiomack Punjabi, a new vertical focused on amplifying the renowned genre, introducing the music to new audiences and featuring versatile playlists highlighting the region\u2019s most popular contemporary artists.<\/p>\n
Listen to the official #UpNow Playlist HERE featuring the rising Ghanaian star<\/p>\n
Source: \/Ghana<\/span><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Featured Video\n<\/p>\n\n
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