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Priyanka Chopra is the new face of Gloria Vanderbilt jeans.<\/p>\n
The 40-year-old actress has teamed up with the acclaimed denimwear brand \u2013 which was launched by the late Hollywood star back in the 1970s \u2013 for an \u201camazing\u201d campaign that \u201cgoes against the norm\u201d of industry standards.<\/p>\n
She said: \u201cWhat I love about Gloria Vanderbilt was that it was built by a woman specifically for our bodies, our curves. I really love the campaign \u2014 I Have Needs. Fit Them. \u2014 because it goes against the norm of women having to constantly conform to people\u2019s needs. This amazing campaign encourages women and inspires them to be themselves \u2014 and I think that\u2019s a really important thing, especially coming out of the pandemic.\u201d<\/p>\n
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The \u2018Quantico\u2019 actress \u2013 who has been married to former Disney star Nick Jonas since 2018 and has seven-month-old Malti Marie with him \u2013 has also joined forces with cosmetics company Max Factor and insisted that both brands encompass an air of \u201cinclusivity.\u201d<\/p>\n
She told WWD: \u201cWhen it comes to my hair care line, Anomaly, the idea was to democratize beauty and make sure everybody gets great products that don\u2019t make a hole in your wallet, or the environment. Those are things that were really important to me. With Max Factor, the brand is all about inclusivity, and it\u2019s a legacy brand like Gloria Vanderbilt. I like to associate with brands that are pioneers in their field and leaders in their categories.<\/p>\n
\u201cThe idea of an association with a public person is to be able to magnify what the brand stands for.\u201d<\/p>\n
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