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The internet\u2019s ever-evolving trait has brought up new players in the entertainment scene.<\/p>\n
They are singers, comedians, trainers and cross-culture enthusiasts who have stormed the space all categorized as influencers.<\/p>\n
Traditionally, the media has considered newsmakers to be personalities from the upper echelons of society.<\/p>\n
However, social media has democratised the phenomenon and given voice to many who have been encapsulated under the tag, \u2018Influencers\u2019.<\/p>\n
Though slow-paced, the world is gradually beginning to accept the creators and their roles in amplifying messages through their craft.<\/p>\n
Facebook has 2.9 billion monthly active users, 2.2 billion on YouTube, 1.4 billion on Instagram, 1 billion on TikTok. On Snapchat there are 500 million of them, Pinterest has 480 million and Twitter\u2019s 397 million.<\/p>\n
This, coupled with the fact that over 200 million videos are uploaded per minute on YouTube alone, it is easy for creators\u2019 heavily invested content to get drowned by the lot.<\/p>\n
With this in mind, the placement of the creator\u2019s brand becomes key in the scheme of things.<\/p>\n This is what informs Myjoyonline.com\u2019s new initiative dubbed; \u2018Influencers Block<\/em>\u2019 programme.<\/p>\n The bi-monthly multimedia article is geared towards throwing the spotlight on content creators who have made a name for themselves on social media.<\/p>\n The project will be an online-based publication on Ghana\u2019s foremost news website.<\/p>\n The interviews look at what goes into the content creators\u2019 thought processes and the impact they seek to leave their fans at the end of the day.<\/p>\n The interview can take the form of in-person video, Zoom, audio or any other form of conferencing or recording to be subsequently uploaded onto our platforms.<\/p>\n The creators to be featured cut across the social spectrum notwithstanding the sector in which they fall and the impact they make with their influencers status beyond the numbers game.<\/p>\n The first article in the series will be released this Friday, June 10 and will kick off with one personality on Twitter retelling the Ghanaian story through his lens.<\/p>\n Stay tuned as we explore the new media and the young minds that make the machines turn.<\/p>\n In the end, the mission is to democratise the craft of creatives and amplify their voices in the process.<\/p>\n <\/p><\/div>\n![\"All-new](\"http:\/\/www.ghanamma.com\/wp-content\/uploads\/2022\/08\/Influencer-marketing-in-Hong-Kong-report-2021-1024x580.jpg\" "\\"All-new")