Vodafone Ghana received three prestigious awards at the 2022 Marketing World Award (MWA) ceremony held over the weekend.\u00a0Vodafone won Most Innovative Product, Most Creative advert of the Year and Regional Campaign of the Year.<\/p>\n
Vodafone\u2019s outstanding free Mobile Money Interoperability (MMI) service, which allows Vodafone customers to send money to any mobile money service provider for free, was recognised as the Most Innovative Product, while its Vodafone Cash advert, \u201cMe Te Wo,\u201d was adjudged the Most Creative Ad of the Year.<\/p>\n
The company\u2019s annual Ashanti Month campaign, which gives a special focus to the Ashanti Region by undertaking a score of socially impactful initiatives in June every year, was also named the Regional Campaign of the Year.<\/p>\n
Commenting on the awards, David Umoh, the Director of Consumer Business Unit (CBU) at Vodafone Ghana,\u00a0stated that the recognition was a testament to Vodafone\u2019s unrivalled mastery in digital innovation, enhancing customer experience and socially impactful initiatives.<\/p>\n
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He said: \u201cThis is another proud moment for us at Vodafone Ghana as we continue to provide real value for our customers and initiatives that positively impact society. We would like to thank our customers\u00a0for their continuing support, which motivates us to\u00a0deliver\u00a0nothing less than unmatched experience.\u201d<\/p>\n
These new awards and Vodafone\u2019s long list of accolades cement the technology company\u2019s leadership in product innovations, creative and engaging advertising, and sustainable community campaigns that promote development.<\/p>\n
The Marketing World Awards (MWA), organised by Instinct Wave, recognise individuals and organisations that have exhibited excellence in marketing. The award scheme recognises outstanding brands, the best campaigns, marketing innovations, and creative use of digital marketing channels, amongst others.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Vodafone Ghana received three prestigious awards at the 2022 Marketing World Award (MWA) ceremony held over the weekend.\u00a0Vodafone won Most Innovative Product, Most Creative advert of the Year and Regional Campaign of the Year. Vodafone\u2019s outstanding free Mobile Money Interoperability (MMI) service, which allows Vodafone customers to send money to any mobile money service provider […]<\/p>\n","protected":false},"author":1,"featured_media":1153637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[365,3864,5006,5966,408],"class_list":["post-1153635","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-awards","tag-grabs","tag-marketing","tag-prestigious","tag-vodafone"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1153635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1153635"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1153635\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1153635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1153635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1153635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}