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Juliet Asante<\/strong><\/p>\n The Chief Executive Officer of the National Film Authority, Juliet Asante, has declared that Ghana\u2019s creative industry has the potential of transforming the economy due to its limitless potential for growth.<\/p>\n According to her, a number of factors, including few distributors and the narrow marketing channel, have made it difficult for Ghana\u2019s creative industry to blossom as much as it should despite the quality materials produced and the country\u2019s rich history in the creative arts space.<\/p>\n \u201cIt is one of the biggest avenues for us, but we\u2019ve unfortunately not tapped into it,\u201d she said on the on-air series of the Citi Business Festival on Monday.<\/p>\n Juliet Asante, who is also the Board Chair of the National Film and Television Institute (NAFTI), said she strongly believes that the revolution of the continent will stem from its creative industry, stressing that due to the ease of entry and vast opportunities, the sector can employ millions of young people.<\/p>\n \u201cI believe that the revolution of Africa will happen from the creative space. The kind of mass numbers we need to employ can only come from the creative space because the barriers to entry are low, and the opportunity is vast, it is global. The branding of Africa can happen on the wings of the creative space,\u201d she stated.<\/p>\n Currently, about 5 million people are employed within the audiovisual space alone in the creative arts industry and bringing in about $5 billion annually, but UNESCO estimates that this can be quadrupled to $20 billion per year and 20 million people employed.<\/p>\n \u00a0<\/p>\n \n\t<\/div>\n","protected":false},"excerpt":{"rendered":" \u00a0 Juliet Asante The Chief Executive Officer of the National Film Authority, Juliet Asante, has declared that Ghana\u2019s creative industry has the potential of transforming the economy due to its limitless potential for growth. According to her, a number of factors, including few distributors and the narrow marketing channel, have made it difficult for Ghana\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":1122846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[6171,1963,250,709,4086,3644],"class_list":["post-1122843","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-creative","tag-economy","tag-ghanas","tag-industry","tag-potential","tag-turn"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1122843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1122843"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1122843\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1122843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1122843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1122843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}