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On Wednesday 25 May 2022, Spotify took the opportunity to celebrate a crop of African creators who are\u00a0making their voices heard and, through that, showing the world the vast array of African talent. Dubbed Sounds of Africa, the campaign highlighted six artists and six podcasters, and came to life through a social media campaign in the week leading up to 25 May. It all culminated in a night of merrymaking in Johannesburg, South Africa, where some of the creators as well as music industry stakeholders were present.\u00a0
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The six podcasters included Kenya\u2019s\u00a0Mantalk.ke\u00a0and\u00a0The Sandwich Podcast, Nigeria\u2019s\u00a0I Said What I Said\u00a0and\u00a0Tea with Tay\u00a0and South Africa\u2019s\u00a0True Crime ZA\u00a0and\u00a0After School is After School with Sis G.U.\u00a0The six artists were Kenya\u2019s Chris Kaiga and Nikita Kering\u2019, Nigeria\u2019s Ladipoe and Prey\u00e9, and South Africa\u2019s Nomfundo Moh and Zo\u00eb Modiga.\u00a0
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The host for the evening was the multi-talented Patricia Kihoro, who kicked off the event with a fireside chat with Jocelyne Muhutu-Remy, Spotify Africa\u2019s Managing Director. In her first ever interview in the role, Muhutu-Remy shared about the Spotify journey in Africa and how platforms like Spotify can help out African storytelling on the map. A creator panel featuring Eli and Oscar of Mantalk.ke, Jola from I Said What I Said podcast and South African artist Zo\u00eb Modiga reiterated the importance of telling our own stories as a way of changing the perceptions of the continent.\u00a0
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Spotify also announced the creation of the Africa Podcast Grant to help highlight voices from the continent. The $100,000 grant will be given to 10 creators that are telling Africa\u2019s story.. This fund aims to amplify underrepresented stories and perspectives in podcasting.
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The party officially kicked off with Blinky Bill, who delivered an electrifying set that got everyone dancing, and a couple of Kenyans in the house even joined him on stage. South African dancer-turned-artist Kamo Mphela took the stage right after with a building shaking performance . DBN Gogo was next with an Amapiano set, before the main act of the night, Nasty C took the stage. The Coolest Kid in Africa definitely delivered, ending with his hit song\u00a0Particular.\u00a0To close off the night, Juls took to the decks for an Afrobeats set that left everyone wanting more.\u00a0
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\u201cThis is the first of many initiatives to come. We would like to highlight even more African creators on an even bigger scale, to ensure that the whole world knows that Africa is not just a singular moment, it is here to stay, it is THE moment.\u201d – Jocelyne Muhutu-Remy, Managing Director, Spotify SSA\u00a0
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Source: \/Ghana<\/span><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Featured Video\n<\/p>\n\n
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