{"id":1092731,"date":"2022-05-19T12:46:54","date_gmt":"2022-05-19T12:46:54","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/05\/19\/adidas-and-gucci-face-backlash-over-1600-umbrella-that-doesnt-protect-from-rain\/"},"modified":"2022-05-19T12:46:54","modified_gmt":"2022-05-19T12:46:54","slug":"adidas-and-gucci-face-backlash-over-1600-umbrella-that-doesnt-protect-from-rain","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/05\/19\/adidas-and-gucci-face-backlash-over-1600-umbrella-that-doesnt-protect-from-rain\/","title":{"rendered":"Adidas and Gucci face backlash over $1,600 umbrella that doesn&#8217;t protect from rain"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"td-post-featured-image\">\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"388\" class=\"entry-thumb\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2022\/05\/image_2022-05-19_123635718-696x388.png\"   alt=\"\" title=\"The \" sun=\"\" umbrella=\"\" being=\"\" sold=\"\" by=\"\" gucci=\"\" and=\"\" adidas=\"\"\/><figcaption class=\"wp-caption-text\">The &#8220;sun umbrella&#8221; being sold by Gucci and Adidas<br \/>\n<\/figcaption><\/figure>\n<\/div>\n<p>A parasol set to be sold in China by top western brands Gucci and Adidas for 11,100 yuan (\u00a31,329) is causing an outcry for not keeping out the rain.<\/p>\n<p>Criticism of the item the firms call a \u201csun umbrella\u201d has gone viral on the Chinese social media platform Weibo.<\/p>\n<p>It comes as Gucci\u2019s website says it is \u201cnot waterproof and is meant for sun protection or decorative use\u201d.<\/p>\n<p>The parasol is part of a joint collection that is being promoted online ahead of its release next month.<\/p>\n<p><!-- \/22191989129,1002554\/MGL\/mgl_ado_atunwa_300x250 --><\/p>\n<p>A hashtag on Weibo which translates to \u201cthe collaboration umbrella being sold for 11,100 yuan is not waterproof,\u201d has so far had more than 140 million views.<\/p>\n<p>One user called the parasol \u201ca very big but useless fashion statement\u201d.<\/p>\n<p>\u201cAs long as I\u2019m poor, they won\u2019t be able to trick me into paying for this,\u201d another user said.<\/p>\n<p>Others understood why the product may still be appealing.<\/p>\n<p>\u201cThose who are willing to pay use luxury goods to show what they are worth,\u201d a user wrote. \u201cThey don\u2019t care about practicality.\u201d<\/p>\n<p>The parasol is set to be released on 7 June as part of a new collection by luxury brand Gucci and sportswear giant Adidas.<\/p>\n<p>Gucci and Adidas did not immediately respond to a BBC request for comment.<\/p>\n<p>However, a Gucci spokesperson told Beijing-based magazine Caijing that the product was \u201cnot recommended for use as an everyday umbrella\u201d.<\/p>\n<p>They added that it had \u201cgood collector\u2019s value and is suitable for use as a daily accessory\u201d.<\/p>\n<p>China is a key market for leading luxury brands.<\/p>\n<p>Last year, sales of luxury goods rose by 36% in the world\u2019s second largest economy, according to consultancy Bain &#038; Company.<\/p>\n<p>Bain also predicted that China will become the biggest luxury goods market within the next three years.<\/p>\n<p><strong>MORE: <\/strong><\/p>\n<p>            <!--  [embed]https:\/\/www.youtube.com\/watch?v=videoseries[\/embed]<!--\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>--><\/p>\n<div class=\"youtube-embed\" data-video_id=\"17MB-HXxW3c\"><iframe loading=\"lazy\" title=\"Clampdown on Drug Menace \u2013 Adom TV News (18-5-22)\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/17MB-HXxW3c?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The &#8220;sun umbrella&#8221; being sold by Gucci and Adidas A parasol set to be sold in China by top western brands Gucci and Adidas for 11,100 yuan (\u00a31,329) is causing an outcry for not keeping out the rain. Criticism of the item the firms call a \u201csun umbrella\u201d has gone viral on the Chinese social [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1092733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[6897,3219,2545,1497,11423,2137,898,14230],"class_list":["post-1092731","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-adidas","tag-backlash","tag-doesnt","tag-face","tag-gucci","tag-protect","tag-rain","tag-umbrella"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1092731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1092731"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1092731\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1092731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1092731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1092731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}