{"id":1084110,"date":"2022-05-11T17:45:48","date_gmt":"2022-05-11T17:45:48","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/05\/11\/efforts-under-way-to-attract-investment-to-unlock-continents-digital-potential\/"},"modified":"2022-05-11T17:45:48","modified_gmt":"2022-05-11T17:45:48","slug":"efforts-under-way-to-attract-investment-to-unlock-continents-digital-potential","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/05\/11\/efforts-under-way-to-attract-investment-to-unlock-continents-digital-potential\/","title":{"rendered":"Efforts under way to attract investment to unlock continent\u2019s digital potential"},"content":{"rendered":"<p><\/p>\n<div style=\"font-size: 17px;\">\n                                                   Accra, May 11, GNA \u2013 Madam Karine Loehman, OBG\u2019s Managing Director for Africa, says with the Covid-19 pandemic having ironically accelerated digitalisation, efforts were under way to attract the investment needed to unlock the continent\u2019s full digital potential.<\/p>\n<div class=\"kMultiLine\"><img decoding=\"async\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2022\/05\/1.21474106.jpeg\" width=\"100%\" height=\"\" alt=\"\" title=\"\" class=\"kMediaObject\"\/><\/div>\n<div class=\"kMultiLine\">She said information Communication Technology (ICT) upskilling and infrastructure rollouts were priorities in their investment drive.<\/div>\n<div class=\"kMultiLine\">Madam Loehman made the comment in a statement to announce the release a new focus report, produced by Oxford Business Group (OBG) in partnership African Data Centres Association (ADCA).<\/div>\n<div class=\"kMultiLine\">\u201cDigital technology is expected to play a multifaceted role in steering Africa\u2019s economic development, helping to improve its competitiveness, facilitate the overhaul of public services and strengthen food security,\u201d she said.<\/div>\n<div class=\"kMultiLine\">She said their research confirmed that investors were already injecting Africa\u2019s digital economy with needed capital, despite the somewhat challenging environment.<\/div>\n<div class=\"kMultiLine\">\u201cWith broadband internet access seen as a key enabler of the digital economy and still lacking across much of Africa, we expect demand for Data Centre services to gather momentum in the medium term,\u201d she said.<\/div>\n<div class=\"kMultiLine\">Mr Ayotunde Coker, Chairman, African Data Centres Association (ADCA) and CEO of Rack Centre, explained that the time was ripe for the Data Centre industry to scale up their operations across the continent.<\/div>\n<div class=\"kMultiLine\">The study on Africa\u2019s Data Country industry forms part of a series of tailored reports that OBG is currently producing with its partners, alongside other highly relevant, go-to research tools, including a range of country-specific Growth and Recovery Outlook articles and interviews.<\/div>\n<div class=\"kMultiLine\">The report said sustainability principles are at the heart of Africa\u2019s ICT ecosystem and that there were opportunities for investors to help establish an ICT ecosystem that would be key in driving the continent\u2019s economic transformation.<\/div>\n<div class=\"kMultiLine\">The report represented OBG\u2019s continued collaboration with the Africa Data Centres Association (ADCA), which constituted the second edition of the \u201cData Centres in Africa Focus Report\u201d published in 2021.<\/div>\n<div class=\"kMultiLine\">It sought to explore the urgent need for more facilities offering these services to be rolled out against a backdrop of rising demand from industry players operating in the region\u2019s increasingly digitised economy and significant capacity shortfalls.<\/div>\n<div class=\"kMultiLine\">The report said with the competition for investment set to be fierce in the post-pandemic era, the first edition of the report had analysed Africa\u2019s strengths, led by its rapidly growing, youthful, internet-connected population.<\/div>\n<div class=\"kMultiLine\">It said since most Africans access the internet via mobile devices, the continent might well be able to bypass some of the traditional stages of industrial development in its uptake of new technologies.<\/div>\n<div class=\"kMultiLine\">The report would track the steps taken by a number of African governments to draw up digital-first policy agendas in moves that were expected to galvanise growth and create jobs.<\/div>\n<div class=\"kMultiLine\">It would explain issues on the dissemination of data centres at a time when countries were keen to enhance their connectivity infrastructure and local content development to boost digital transformation and advance technologies such as AI, cloud, and edge computing across Africa.<\/div>\n<div class=\"kMultiLine\">The report would also examine the importance placed on embedding sustainability principles in the development of the ICT ecosystem from early stages, with a particular focus on solutions that ensure energy efficiency in data centres.<\/div>\n<div class=\"kMultiLine\">It said, &#8220;the last year has seen an acceleration of investments in critical connectivity infrastructure and the dissemination of data centres across the continent with operators expanding their footprint to power the exponential growth in digitalization.\u201d<\/div>\n<div class=\"kMultiLine\">The report said data content consumption fuelled by the Covid-19 pandemic and with greater installed capacity, \u201cwe are seeing ever stronger fundamentals that favour Africa as a destination for data centres.&#8221;<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accra, May 11, GNA \u2013 Madam Karine Loehman, OBG\u2019s Managing Director for Africa, says with the Covid-19 pandemic having ironically accelerated digitalisation, efforts were under way to attract the investment needed to unlock the continent\u2019s full digital potential. She said information Communication Technology (ICT) upskilling and infrastructure rollouts were priorities in their investment drive. Madam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1084112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[2690,13068,3523,1435,913,4086,995],"class_list":["post-1084110","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-attract","tag-continents","tag-digital","tag-efforts","tag-investment","tag-potential","tag-unlock"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1084110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1084110"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1084110\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1084110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1084110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1084110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}