{"id":1081293,"date":"2022-05-09T13:03:54","date_gmt":"2022-05-09T13:03:54","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/05\/09\/abl-launches-thematic-campaign-dubbed-taste-no-y3-deep-business-news\/"},"modified":"2022-05-09T13:03:54","modified_gmt":"2022-05-09T13:03:54","slug":"abl-launches-thematic-campaign-dubbed-taste-no-y3-deep-business-news","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/05\/09\/abl-launches-thematic-campaign-dubbed-taste-no-y3-deep-business-news\/","title":{"rendered":"ABL Launches Thematic Campaign Dubbed &#8216;Taste No Y3 Deep&#8217; | Business News"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Accra Brewery PLC (ABL), a subsidiary of ABInBev and a leading manufacturer and distributor of beer and non-alcoholic malt beverages in Ghana has launched a new thematic campaign dubbed \u2018TASTE NO Y3 DEEP\u2019\u00a0<\/p>\n<p>This is to establish the superiority of quality and offerings of its flagship brand CLUB Premium Lager.\u00a0<\/p>\n<p>First brewed in 1931, CLUB has become a truly national icon through the consistent use of adinkra symbols, national flag, timeless tagline, \u201cBeer de\u0511 \u0511noaa ne CLUB\u201d and adoption of \u201cCharlie\u201d which cements its continuing presence throughout different occasions and generations, making it a brand that brings friends and family members together.<\/p>\n<p>Launching the campaign, Mrs Nancy Bediako, Assistant Brands Manager &#8211; CLUB\u00a0Premium Lager said &#8220;We asked our consumers to describe the amazing taste of CLUB, the most loved beer in Ghana and they were unable to put the refreshing feeling after taking CLUB into words, so they settled on the phrase \u201cTaste No Y3 Deep\u201d.<\/p>\n<p>She said they adopted this phrase as our campaign theme: Taste no y3 deep; so deep, it\u2019s indescribable.\u00a0<\/p>\n<p>The only way to truly understand just how deep it is\u2026 is to grab a bottle or glass of CLUB Beer for just GHC 7 &#8220;she said.\u201d<\/p>\n<p>Continuing, she said, &#8220;CLUB Beer is a true national icon and continues to be part of the\u00a0Ghanaian heritage, bringing Chales together throughout different occasions and\u00a0generations.&#8221;<\/p>\n<p>She called on Ghanaians to purchase club beer during their festive occasions because it has a low alcoholic percentage which represents only 6%.<\/p>\n<p>It is undoubtedly Ghana\u2019s quintessential beer, brewed with the same dedication to quality since 1931 and is currently Ghana\u2019s number one selling beer.&#8221;<\/p>\n<p>Subsequent to the launch, ABL in the coming days will be engaging their cherished Chales\u00a0and CLUB lovers on radio, TV and all social media platforms using the hashtag\u00a0#TasteNoY3Deep to express in their own words the amazing indescribable taste of CLUB Beer.<\/p>\n<p>ABL\u2019s product portfolio includes a range of popular beverages such as Ghana\u2019s best-selling beer, Club Premium Lager, Club Shandy, Eagle Lager, Stella Artois, Budweiser and Beta malt.<\/p>\n<h3><strong\/><\/h3>\n<p><span class=\"peace_black_text_4\">Source: Peacefmonline.com\/Ghana<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<table width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"clear:both\">\n<tr>\n<td><span class=\"peace_red_text_1\">Disclaimer<\/span>: <span class=\"peace_ash_text_1\">Opinions expressed here are those of the writers and do not reflect those of Peacefmonline.com. Peacefmonline.com accepts no responsibility legal or otherwise for their accuracy of content. Please report any inappropriate content to us, and we will evaluate it as a matter of priority.<\/span><\/td>\n<\/tr>\n<\/table>\n<p>Featured Video\n<\/p>\n<p><div class=\"youtube-embed\" data-video_id=\"wB2-NHndouE\"><iframe loading=\"lazy\" title=\"Our Fight Against Sim Card Registration Is Unending- Hon. Ras Mubarak Cautions Gov&#039;t\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/wB2-NHndouE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accra Brewery PLC (ABL), a subsidiary of ABInBev and a leading manufacturer and distributor of beer and non-alcoholic malt beverages in Ghana has launched a new thematic campaign dubbed \u2018TASTE NO Y3 DEEP\u2019\u00a0 This is to establish the superiority of quality and offerings of its flagship brand CLUB Premium Lager.\u00a0 First brewed in 1931, CLUB [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1081295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[12611,2009,487,7533,12612,1842,86,5086,12613],"class_list":["post-1081293","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-abl","tag-business","tag-campaign","tag-deep","tag-dubbed","tag-launches","tag-news","tag-taste","tag-thematic"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1081293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1081293"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1081293\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1081293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1081293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1081293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}