{"id":1061250,"date":"2022-04-19T10:46:22","date_gmt":"2022-04-19T10:46:22","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/04\/19\/koolar-mein-gold-rakho-amul-celebrates-kgf-2s-success-as-it-racks-up-over-rs-500-crore\/"},"modified":"2022-04-19T10:46:22","modified_gmt":"2022-04-19T10:46:22","slug":"koolar-mein-gold-rakho-amul-celebrates-kgf-2s-success-as-it-racks-up-over-rs-500-crore","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/04\/19\/koolar-mein-gold-rakho-amul-celebrates-kgf-2s-success-as-it-racks-up-over-rs-500-crore\/","title":{"rendered":"\u2018Koolar Mein Gold Rakho\u2019 Amul celebrates KGF 2\u2019s success as it racks up over Rs 500 crore"},"content":{"rendered":"<p><\/p>\n<p>Dairy brand Amul, which is known for its <strong>sharp take on current issues<\/strong> and clever use of words, came out with a topical that celebrated the success of the period action film K.G.F Chapter 2.\u00a0With a box office collection of over Rs 500 crore, K.G.F Chapter 2 has become one of India\u2019s highest-grossing films.<\/p>\n<div>\n<p>In its usual witty take, Amul\u2019s topical Tuesday shows actor Yash, who plays the protagonist\u00a0Rocky, dressed in his character\u2019s signature brown leather jacket. He is shown leaning against his high-speed Hero Karizma R while holding a toasted bread with Amul butter spread over it in one hand.<\/p>\n<p>The text on the topical says\u00a0<i>Koolar Mein Gold Rakho<\/i>\u00a0and \u201cAmul, say Yash to it\u201d. The witty reference is to the Kolar gold mines where a major part of the movie is set as well as to the lead actor. With this topical, the brand compared its popular yellow-coloured butter to gold and urged people to keep it in a food cooler\u2014written as\u00a0<i>Koolar<\/i>.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CchgqCVo1Vw\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<\/blockquote>\n<p>\/\/www.instagram.com\/embed.js<\/p>\n<p>In less than three hours since it was posted, the topical has gathered over 4,000 likes on Instagram and almost 3,000 likes on Twitter.<\/p>\n<p>The movie revolves around Rocky, who controls the Kolar Gold Fields and attempts to retain his monopoly over it while fending off rivals and government officials.\u00a0The super-hit film has an impressive ensemble star cast of Raveena Tandon, Sanjay Dutt, Srinidhi Shetty, and Prakash Raj.<\/p>\n<p>Released on April 14, 2022, the movie was originally made in Kannada and has dubbed versions in Tamil, Malayalam, Hindi, and Telugu. Its first instalment, K.G.F: Chapter 1, came out in December 2018.<\/p>\n<\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window, document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '444470064056909');\nfbq('track', 'PageView');\n<\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dairy brand Amul, which is known for its sharp take on current issues and clever use of words, came out with a topical that celebrated the success of the period action film K.G.F Chapter 2.\u00a0With a box office collection of over Rs 500 crore, K.G.F Chapter 2 has become one of India\u2019s highest-grossing films. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1061251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7814],"tags":[7813,2018,8413,430,8414,8415,8416,3122,8417,1704],"class_list":["post-1061250","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","tag-amul","tag-celebrates","tag-crore","tag-gold","tag-kgf","tag-koolar","tag-mein","tag-racks","tag-rakho","tag-success"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1061250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1061250"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1061250\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1061250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1061250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1061250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}