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Rap music sensation, Black Sherif, is the latest cover for Apple \u2019s prestigious Rap Life playlist.<\/p>\n
This happened less than a month after the release of his hit single, \u2018Kwaku The Traveller\u2019, which is enjoying massive attention worldwide.<\/p>\n
Apple\u2019s Rap Life is a new global playlist that focuses on currently dominating rap artistes and lifestyles.<\/p>\n
Ebro Darden, Apple \u2019s Global Editorial Head of Hip-Hop and R&B, has said the new playlist has replaced \u201cThe A-List: Hip-Hop\u201d playlist.<\/p>\n
\u201cWe flipped it to dig deeper into the lifestyle [and to] keep pushing the culture forward.\u201d<\/p>\n
The department he heads is tasked with shining the light on the importance of rap as a musical genre.<\/p>\n
\u201cRap isn\u2019t just a genre. There\u2019s a reason it\u2019s sometimes simply called The Culture: It\u2019s a way of life,\u201d he said.
Black Sherif is currently a world music brand. Since the release of \u2018Kwaku The Traveller\u2019, it has chalked a lot of success. It is currently the most Shazammed song in the world, as well as receiving massive attention on streaming platforms.<\/p>\n
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