<\/p>\n
A scene from the event<\/strong><\/p>\n Star Assurance Company Limited, one of Ghana\u2019s leading insurance brands, has launched its innovative and best-in-class WhatsApp-enabled insurance distribution channel named, \u2018Pokuaa\u2019, to create a smooth and seamless customer experience for both existing and new customers.<\/p>\n \u2018Pokuaa\u2019, which is also SMS \u2013 enabled, responds quickly and effectively to each user\u2019s specific needs \u2013 from requests for quotes, payments, delivery of policy documents and claims filing, all in real time.<\/p>\n Speaking at the launch, the CEO of Star Assurance, Boatemaa Barfour-Awuah, said the launch of \u2018Pokuaa\u2019 is a natural consequence of the company\u2019s continuous drive to deliver delightful experiences and value to its customers, brokers and partners.<\/p>\n \u201cPokuaa remains active 24 hours a day, seven days a week, ensuring that both customers and intermediaries can transact around the clock, and in the comfort of their homes, offices and even cars,\u201d she added.<\/p>\n She reiterated the company\u2019s commitment to continue investing in digital tools to further enhance the customer experience, by reducing even further the turnaround time of customers transacting using any of its distribution channels.<\/p>\n \u201cTo remain relevant in the face of the fast-changing expectations of our clients, as well the current dynamic insurance market in Ghana, we will continue to innovate, sparing no effort and resource,\u201d she concluded.<\/p>\n To initiate a transaction with \u2018Pokuaa\u2019, a client must send a WhatsApp message to 0242426160 or SMS to the *713*222#, and they would immediately be able to get whatever insurance product or service they seek.<\/p>\n \u00a0<\/p>\n \n\t<\/div>\n","protected":false},"excerpt":{"rendered":" A scene from the event Star Assurance Company Limited, one of Ghana\u2019s leading insurance brands, has launched its innovative and best-in-class WhatsApp-enabled insurance distribution channel named, \u2018Pokuaa\u2019, to create a smooth and seamless customer experience for both existing and new customers. \u2018Pokuaa\u2019, which is also SMS \u2013 enabled, responds quickly and effectively to each user\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":1045587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[6872,3523,1842,7088,209],"class_list":["post-1045586","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-assurance","tag-digital","tag-launches","tag-platforms","tag-star"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1045586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1045586"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1045586\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1045586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1045586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1045586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}