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Look: ‘Madden’ game from 1990 sets new auction price record at $480,000

Feb. 2 (UPI) — A sealed copy of 1990 video game John Madden Football for the Sega Genesis sold for $480,000, setting a new world record for the highest price paid for a sports video game.

Heritage Auctions said the video game, the first in a series of yearly releases of Madden football games for home consoles, fetched $480,000 in the auction, a new record for a sports video game.

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