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It will be remembered that Asantewaa, a popular Ghanaian TikToker and actress said in an interview for the United episode that aired on UTV that TikTokers are essential for musicians to succeed with their songs on social media.
She asserted that regardless of how skilled an artist is at their trade, they will still fall short if they don’t reach out to TikTokers for marketing or include them in their promotional plans because TikTok has evolved into a tool for advertising.
This received a lot of feedback on social media, with many criticizing Asantewaa for making such an arrogant claim. But a handful threw their support behind her, saying that her claims were true and that the magnitude of their influence should not be understated.
In reaction to that, King Promise said that Ghanaian musicians have thrived and made waves on social media and the music market before the emergence of TikTok.
He, however, stated that the impartation and the contribution of the TikTok community to the Ghanaian music industry needs not to be underestimated.
He added that TikTok has become part of the whole marketing process in music and is a phenomenon which needs not to be played with because the avenue provided gets songs very far and viral.
Watch the video below:
Source: ghgossip