Meta/Facebook introduce new money making system monetization called Reels

Today we’re launching Reels on Facebook for iOS and Android in the US. We’re bringing short form, entertaining video experiences and tools that have inspired creators on Instagram to more creators and audiences on the Facebook app.

We’re launching Facebook Reels in more than 150 countries for creators around the world to grow their communities.

To help creators earn money from Facebook Reels, we’re expanding tests of overlay ads, starting with banner and sticker ads.

New Facebook Reels features include Remix, sharing to Facebook Stories and more

Reels is our fastest growing format by far. This is why we’re focused on making Reels the best way for creators to get discovered, connect with their audience and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining .”

As part of the launch Meta is also launching brand suitability controls, Publisher Lists, Blocklists, Inventory Filters and Delivery Reports for Banner and Sticker Ads in Facebook Reels in every region they are available, giving advertisers more control over how their ads appear in places they don’t consider suitable for their brand or campaign. Additionally, Meta has been testing full-screen and immersive ads in between Facebook Reels since October of last year and will roll them out to more places around the world over the coming months. Just like with organic on Facebook, people can comment, like, view, save, share and skip them.

Here is what to expect as additional on reels

Remix: Create your own reel alongside an existing, publicly shared reel on Facebook. When you create a Remix, you can create a reel that includes all or part of another creator’s reel.

60-second Reels: Make reels up to 60 seconds long.

Drafts: You will soon be able to create a reel and choose to “Save As Draft” below the Save button.

Video Clipping: In the coming months, we’re planning to roll out video clipping tools that will make it easier for creators who publish live or long-form, recorded videos to test different formats.

Since launching in the US, we’ve seen creators like Kurt Tocci (and his cat, Zeus) share original comedic skits, author and Bulletin writer Andrea Gibson offer a reading of their published poetry, Nigerian-American couple Ling and Lamb try new foods and dancer and creator Niana Guerrero do trending dances, like the #ZooChallenge.