For better or worse, the bottom line is that research shows beauty matters; it pervades society and affects how we perceive ourselves and others. Thus, striving to appear attractive may not be such a vain endeavor after all.
There are theories that beauty rewards the pleasure centers of our brain, and everyday aesthetic activity and experiences can be a great source of happiness. Appreciating aesthetics can help our physical and mental health.
The multifaceted concept of beauty shows that perception can change depending on the individual, society and/or historical period. In addition, previous studies have attributed beauty and attractiveness to relatively stable face and body characteristics such as shape and symmetry.
Beauty standards have always been extremely prevalent throughout human history, and today they drastically affect everyday interaction, the media, and the commercial world.
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