The development of a viable national branding strategy is central to positioning Ghana as an investment destination, acting Head of Markets of Absa Bank, Jacob Brobbey has said.
Speaking on a Citi TV during the Citi Business Festival live forum, Mr. Brobbey said Ghana could reap diverse benefits from uniquely packaging its culture, tourism, businesses, among others to foreign and local investors.
“It is about listening carefully and seeing how we can do better and repackage the things that we have. If the person really wants to visit, what is it that the person wants to come and see? The door should be wide open for people to have access,” said Mr. Brobbey.
Mr. Brobbey indicated that the branding strategy will also require Ghana to increase visibility.
“The proposition is very important. It is a total package that we should look at when we are selling Ghana because if you want to pick the individual variables, it will be very difficult for you to convince any investor to come into the country,” he added.
He spoke on the theme: “Understanding the Ghana opportunity.”
The Citi Business Festival is an extensive program of business events and on-air activities providing inspiration, business ideas, and information to persons who are starting, building, or growing their businesses.
The on-air series airs on the Citi Breakfast Show on 97.3 Citi FM every weekday.
There will also be live business fora on Citi TV every Tuesday from 11:00 am to 1:00 pm.
For the 2022 edition, the themes outlined during the period are as follows:
Week 1: Re-imagining the Digital Economy
Week 2: Resetting your SME after COVID-19
Week 3: The Ghana Opportunity
Week 4: Consumer Markets
Week 5: Agribusiness
The 2022 edition of the Citi Business Festival is mainly sponsored by ABSA Bank, with support from MTN Momo and MTN Business, Ghana Investment Promotion Centre, IT Consortium and GIRSAL.