Curves are breasts, hips, butts thighs, etc. and their ratio in comparison to waistlines and other parts of the body. With this in mind, one can be petite and still be considered curvy. In the same way, one could be plus size and also be considered curvy. But curvy is not synonymous with overweight.
It goes without question that BMI is inherently flawed. It lacks an understanding of body shape analysis and therefore is often inaccurate, given the various shapes and sizes of the modern woman. However, it is often referenced as a standard to judge non-standard body types. One can be heavier and be healthy at the same time. Everybody does not need to be thin to be healthy. Having curves has nothing to do with being overweight. Some bodies are built to carry more mass than the average body. It’s more about your personal health and not so much a biased standard.
It is unclear whether or not people are trying to be polite or respectful when using the term “curvy” to group all plus size women together, but as mentioned before, curvy is not a shape or a body type. Women of all sizes still fall somewhere within the 12 body types that are standard for identifying the shape. These shapes are important to understand when wanting to wear something flattering. Weight distribution determines the shape. So the idea of plus size is just a general term.
As we continue to embrace the non-standard sizing market, it’s a good idea to note that all bodies should be treated equally. There’s really no need to create entirely separate terms and use them to shame or marginalized groups of people. The best thing that brands can do is have a thorough understanding of body shape analysis and help to create clothing that fits various shapes.
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