JOEL E. Nettey, the CEO of Innova DDB, Ghana, has been elected to lead the International Advertising Association (IAA) as Chairman and World President.
Mr. Nettey’s election was done at the World Board Meeting of the IAA held virtually on October 5.
He succeeds Srinivasan Swamy. Joel will be the first African to lead the IAA, the global compass for marketing and communications.
During the elections, Sasan Saeidi, Global Client Leader for Nestle at Wunderman Thompson, Dubai, was confirmed as Senior Vice-President; Carol Schuster, Business Information Advisor at Lafayette 148 New York was confirmed as Secretary while Venanzio Camarra, business and communications consultant, Milan, was elected as Treasurer.
A thoroughbred marketing communications professional, Mr. Nettey has over 20 years of experience leading, creating and shaping campaigns for some of the most iconic brands. Joel has been chief executive of various multinational marketing communication agency affiliates in Ghana including DDB, Saatchi & Saatchi and Publicis. He also served as the President for the IAA’s chapter in Ghana, The Advertising Association of Ghana. His passion for building relationships and his penchant for achieving extraordinary marketing and communications goals have resulted in the agencies he has led over the years being partners for a myriad of blue-chip companies both multinational and indigenous.
Speaking after the election, Mr. Nettey outlined his plans for the two years ahead, “We will focus on four key pillars—creativity & innovation, regulatory issues, diversity & inclusion and education. Together as a team we will take the steps required to ensure that the IAA remains the most recognizable, relevant and impactful marketing and marketing communications association across the globe, while ensuring that we attract and provide opportunities that engage and nourish the next generation of marketing game changers.”
Srinivasan Swamy, the immediate past President and the Chairman of Presidents’ Council said, “I have worked with Joel over the last two years when he was Senior Vice-President at IAA. His understanding of the issues at IAA is amazing, as is his commitment level to deliver on what is required. I am sure IAA will flourish over the next two years under his stewardship and I am happy to actively support his initiatives that will build IAA further.”
The IAA, headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA has members in over 40 countries.
Joel E. Nettey