King of the African dancehall, Shatta Wale has caused a stir on social media after Netizens found his Instagram without photos and a lower number of people he is following.
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For a second, fans believed it to be the work of hackers but a close source reveals the multiple award-winning artiste did it on purpose ie. Shatta Wale is undergoing a rebranding process starting with his social media handles.
“There are a number of projects in the pipeline Shatta Wale will be embarking on and there is the need to refocus his brand. Some work has also been done on his Facebook page although it is not as obvious as this because of how that platform is structured.
In the coming days, people are going to see a more serious and business-minded Shatta Wale because of the direction in which he is going,”
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The photos he left are the ones he took while he sat in his plush SM office, holding a business meeting with a client and a photo of himself and American superstar singer, Beyonce who he collaborated with to produce the popular hit song ‘Already’.
He has unfollwed everyone including his fellow dancehall artiste, stonebwoy and sarkodie, leaving behind Vybz Kartel, his god-father and Beyonce.
See images below: