Nigerian musicians, David Adedeji Adeleke who is popularly known as Davido, and Ayodeji Ibrahim Balogun, also known in showbiz as ”Wizkid’,‘ are undoubted the two biggest musicians on the African continent at the moment. Their musical genre – Afrobeats which transcends the borders of Africa, have made significant strides in Europe, America and some of parts of Asia.
Davido and Wizkid are obviously making Nigerians and as a matter of fact, Africans proud, with their remarkable achievements in music as well as their personal lives. But one might ask, how do the two of them stack up against each other? Who has a bigger global influence?
Here is a comprehensive analysis of Davido and Wizkid in reference to World Influence. I’ll be breaking them down, into 7 comparison metrics.
1 . SOCIAL MEDIA INFLUENCE
Social media influence in Africa and many parts of the world, is a key factor in determining the influence of an influencers and public figures. That is why i am going to begin my analysis based on the influence that Davido and Wizkid commands on their social media platforms, with focus on Facebook, Instagram and Twitter. Davido tops the chart when it comes to Instagram following among African celebrities. He as an army of 16.7 million people following him on Instagram whiles Wizkid has 10.5 million as recorded today. Davido undoubted rules the gram. On Twitter, Davido has gained 7.1 million followers whiles Wizkid has 6.5 million, which is another flawless victory for Davido. Facebook isn’t any different with Davido winning with 4 million followers whiles Wizkid has 2.1 million. From the analysis, it is evident that Davido is King of social media.
2 . YOUTUBE SUBSCRIPTIONS
YouTube is the biggest video streaming platform on the planet with billions of daily visitors. Creators upload and monetize their content on YouTube, so that billions of people who have access to the platform can access it. YouTube views count is also an important metric in measuring music influence and success. That is why American Rapper 6ix 9nine Takashi trended worldwide when his hit song ”GOOBA” amassed 43 million views in 24 hours. Davido has gained 1.72M subscribers on YouTube with total views a total views count of 610,090,065 . Wizkid on the other hand, has 1.2M subscribers and a total views count of 473,653,735 . Davido Wins this round as well.
3 . INTERNATIONAL COLLABORATIONS
As i have mentioned in the preceding paragraphs, Davido and wizkid have chalked up successes globally with the unique style and genre of music – Afrobeats. They have joined the list of few global icons from the African continent. Davido and wizkid have both had collaborations with global musical heavyweights across the world. Davido has done collaborations artistes such as, Meek Mill, Wale, Rae sremmurd, Young Thug, Tinashe, Quavo, Tonry Lanez, Popcaan and many others.
Wizkid has also had some mega collaborations with global icons like Beyonce and Drake. Other collaborations worth mentioning include; Dua Lipa, Major Lazer, Tyga, Trey Songz, Chronixx, Offset, Chris Brown and many others.
4 . ENDORSEMENT DEALS
Businesses and corporations play a major role in measuring influence of music stars. Musicians signs multi-million dollar deals with these major corporations in exchange for brand promotion. Some major brands Wizkid have been reported to have worked with include; PEPSI, GLO, GUINESS, NIKE, TECNO MOBILE and UBA. Davido has also been associated with brands such as MTN, GUINESS, INFINIX MOBILE AND DOLCE AND GABANNA. Both of them have been really busy!
5 . HIT SONGS
This part of my analysis is probably going to cause of a lot controversy because i will be measuring ”Hit Songs” based off YouTube views per video. Davido’s Top 3 songs are; FALL with 169 million views, FIA with 75 million views and ASSURANCE also with 75 million views. Wizkid’s Top songs are, COME CLOSER, SOCO and FEVER with 91 million, 73 million and 53 million respectively. Davido is also reported to lead the scoreboards on their streaming platforms, Audiomack, Itunes, Tidal and Boomplay.
6 . AWARDS
Davido and Wizkid have both been acknowledged for their wonderful contributions to the African music Industry. They have recognized internationally and some of the most enviable accolades in their industry. Davido have won the following awards, KORA AWARDS, MTV AWARDS, BET, GHANA MUSIC AWARDS, CHANNEL O, NIGERIA ENTERTAINMENT AWARD, etc. Wizkid also has the following awards under his belt; BET AWARDS, CHANNEL O, MTV AWARDS, BILLBOARDS , IHEARTRADIO, GHANA MUSIC AWARDS, HEADIES, and many others. This round is a tie in my opinion.
7 . GOOGLE TRENDS ANALYSIS
Google trends analysis is the easiest way to find out what people are searching for on google and use that as a yardstick for choosing influencers and brand ambassadors. In a comparison i personally carried out o google trends, Davido has a slightly higher search volume worldwide as compared to his Nigerian colleague Wizkid.
CLICK THE LINK BELOW FOR A VISUAL SUMMARY MY COMPARISON