Up And Coming Acts Not Ungrateful, Just Desperate — Keche |

There sometimes seems to be a tug-of-war between up and coming and established artistes; while the former complain about lack of support, the established acts believe the young ones are ungrateful and do not appreciate what they do for them.

While experiences on both sides may account for such posturing, Hiplife group, Keche is on the side of the up and coming acts and have asked people to stop giving them the ungrateful tag.

Speaking with Graphic  recently, Keche made up of Andrew and Joshua, said it was desperation to achieve mainstream success quickly that made up and coming artistes seem unappreciative of efforts by the more established acts.

“Most up and coming artistes are desperate and when desperation sets in, people can say things that will make others angry. But we need to understand that we were in their shoes before and we also wanted more from our senior colleagues.

“When we were up and coming artistes under Highly Spiritual founded by Kaywa, we wanted Castro and other artistes who passed through the studio to do more for us but we didn’t know how things worked with them at the top and the same thing applies to these up and coming acts.

“Immediately you do something good for them, they want more because they think you are in the best position to do more for them. So we don’t blame them much when it comes to those things because they don’t really know how things work with mainstream artistes,” they explained.

Due to their understanding of the system and the dynamics, Keche said they were committed to helping all the good talents they come across. They told Graphic  they can’t watch the talents of the young artistes they come across go waste.

“We’ve met some young artistes we are planning to introduce to the world. These artistes are good and we can’t just watch their talent go waste. We are ,therefore, lacing up our boots to help them achieve their dream.

“We have artistes such as Salvation, King Maga and Prince Michael and very soon, we are going to endorse them for the world to know them,” they said.

Explaining what inspires them to produce great songs, Keche said, “we watch whatever goes on within our society and things around us. We ask a lot of questions and pick some jargons from the street to make good music for our fans.

“We also do a lot of research, read more and listen to our friends to create nice pieces for people,” they said.

Keche disclosed they were planning to go on a nationwide tour after the coronavirus to fully unleash their new brand with an eye on becoming Africa’s biggest music group.