Ghanaian media urged to promote cultural values

Robert Anane/Khareema Thompson, GNA

Accra, Feb. 27, GNA
– The Ghanaian media has been urged to promote the country’s cultural values
over foreign ones as “our cultural values,” keep fading off, as more people
embrace foreign cultural practices, Mr Pius Enam Hadzide, Deputy Minister of
Information, has said.

The Deputy Minister
said this at the launch of the “2020 Heritage Month” being organized by the
Ghana Broadcasting Corporation (GBC) to promote the country’s cultural
heritage, and also boost the consumption of local products in the long-term and
in effect, socio economic growth.

Mr Hadzide said it
is important for education to be intensified on the preservation of national
symbols and cultural heritage sites such as beaches and forest reserves amongst

The Deputy Minister
expressed the hope that GBC’s Heritage Month initiative would be emulated by
individuals and organisations within the country, with an aim to promote a
strong cultural identity, as well as the country’s socio-economic growth.

Professor Amin Alhassan,
GBC Director General, said one of the station’s major roles, was to promote the
nation’s cultural heritage; the GBC Heritage Month initiative was meant to
serve as a reminder of “why we are Ghanaians and the need to hold on to what is

Prof Alhassan said
GBC would continue to promote the country’s rich cultural heritage as this
would enhance the development of the country.

Mr Yaw
Boadu-Ayeboafoh, Chairman, National Media Commission, said one aspect of
Ghana’s rich culture was the showing of warmth and affection towards each

He urged Ghanaians
to demonstrate the country’s cultural values by not only promoting traditional
wear, foods, and drama but also indulging in cultural practices which promote
peace and progress.

Mr Boadu-Ayeboafoh
urged Ghanaians to live the heritage month that was being launched, adding that
value for a people’s cultural heritage was crucial to their survival and

Dr Mokowa
Adu-Gyamfi, Presidential advisor on HIV/AIDS, launched the event saying “the
Ghanaian is unique and deserves to be celebrated”.

GBC has tagged the
Heritage Month initiative as: “Our Identity Our culture,” the celebration
begins and continues throughout the month of March, and would be marked by
various activities that celebrate and promotes the country’s cultural heritage.