Silver Star Auto launches Peugeot and Citroën range of vehicles in Ghana

Star Auto Limited has once again set a new standard for quality in the
Ghanaian automotive market by launching two global brands in Ghana,
Peugeot and Citroën.

The launch underscores the exclusive distributorship deal by Silver Star Auto.

The launch event took place at the new ultra-modern Peugeot showroom on the Graphic Road, Accra.

CEO of Silver Star Auto, Mr Asad Nazir expressed excitement about the
distribution of these brands. The Peugeot and Citroën brands have a very
high-quality offering, with vehicles that are fuel-efficient,
economical, and are built with enhanced safety features.

These vehicles will meet the expectations of today’s knowledgeable, demanding and discerning customers, who can expect to have superior customer experience at Silver Star Auto.

Nouhad Kalmoni, Executive Director, confirmed that the shareholders and
management of the company have invested not only in the vehicles but
also in all the supporting infrastructure, such as the brand new
ultra-modern showroom, after-sales equipment, genuine spare parts,
extensive product and technical training.

will position Silver Star Auto to confidently offer all the backup
services that clients would require. A new modernized website for Silver
Star Auto has also been launched for a seamless experience. 

Speaking at the launch, The French Ambassador to Ghana, Her Excellency Anne Sophie AVÉ said “France is proud that Silver Star Auto has reintroduced the ‘Lion’ into Ghana. French Peugeot cars, SUVs and pickups will purr again on Ghanaian roads and streets. It is great news for the Ghana-France relationship and great news for the environment: the new Peugeot cars are more environment-friendly.”

Noureddine Magri, Africa Manager for Groupe PSA Paris -the manufacturer
of Peugeot and Citroën vehicles, stated that Ghana is one of the most
important markets in Western Africa for Groupe PSA and that PSA are
willing to bring our knowledge and our products to be a part of the
automotive market and offer Ghanaian customers vehicles designed to the
highest comfort, safety and environmental standards.

Magri said that Groupe PSA is confident that with the right partner,
Silver Star Auto, our aim for a 15% global market share will be achieved
by 2022. Our new generation of Peugeot Pick up, New SUV range for
Peugeot and Citroen, are keys of our success in Ghana. With a lot of
energy in place from our team comes a lot of commitment on behalf of
Silver Star Auto and we cannot stress enough how proud we are of our

Manager for Peugeot, Kwaku Sintim, highlighted that the new Peugeot
models to be marketed in Ghana include the Peugeot 5008 SUV, Peugeot
3008 SUV, Peugeot 301 Saloon and Peugeot Pick-up. The Peugeot vehicles
offer a unique blend of style, comfort and road handling. The
spectacular, state of the art Peugeot i-Cockpit® gives new meaning to
being in the driver’s seat. It offers a more intuitive and intense
driving experience, with a compact steering wheel, 12.3” head-up display
and central capacitive touchscreen console, with ergonomic piano keys
to top it all off.

The new Peugeot 3008 also offers a number of driving aids and other high-tech equipment, as well as seamless connectivity with Apple Car Play and Android Auto.

new and exciting Citroën models include the Citroën C4 Cactus, Citroën
C5 Aircross, Citroën Berlingo Van and Passenger versions, and Citroën
Jumper Van and Passenger versions. Sales manager for the Citroën brand
at Silver Star Auto, Harriet Asafo Adjei, added that “The new generation
Citroën C5 Aircross SUV has a broad range of customization features and
interior ambiences with Progressive Hydraulic Cushions® and Advanced
Comfort seats.”

Star Auto has a strong heritage and presence in the Ghanaian automobile
market with nationwide service outlets and over twenty-three years of

is well poised to meet the sales and after-sales needs of Peugeot and
Citroën clients. Customers should expect swift and speedy service
delivery from Silver Star Auto. Walk into the new showrooms and book a
test drive to experience the superior quality vehicles brought to Ghana
exclusively by Silver Star Auto Limited