Business News of Saturday, 15 February 2020
Source: Christopher Agbodo Ranson, Contributor
Twellium Industrial Company has stormed the University of Ghana and UPSA campuses to share over 1500 pieces of female and male condoms and other products as part of the Valentine’s day celebrations.
The decision to share condoms to the students of the the tertiary institutions is a result of the research done by Ghana Aids Commission which indicated that over One thousand and seventy two persons, made up of 636 females and 436 males in 2019, tested positive to the Human Immunodeficiency Virus (HIV) in Tema.
In an exclusive interview with the Marketing Director of Twellium, Mr. Ali Ajami, said that HIV cases in the country, especially in Tema, has risen.
Mr. Ali again added that there is a need to speed -up effort to help salvage the situation. “So we thought it wise to share condoms and our products to the students and also educate them on the need of protecting themselves as they celebrate this year’s Valentine day.
Twellium Industrial Company was incorporated in Ghana in September 2013, to kick start the production of 4 key franchised products. These include Rush Energy drink, Original American Cola, Planet Range and Bubble Up lemon lime. While the company specializes in the production of irresistible non-alcoholic beverages, it also prides itself in its flagship product, Verna Mineral Water, for its clean, tasty and refreshing appeal, as confirmed by target market and consumers.
Twellium, holds franchised license from Monarch beverages – Atlanta Georgia; a diversified, international beverage company operating in over 50 countries and offering over 200 products spanning traditional carbonated soft drinks and New Age categories such as energy drinks.