Zimbabwe Tourism Agency looks to sports for industry boost

The Zimbabwe Tourism Authority (ZTA) has stepped up efforts to tap into the lucrative sport tourism market by targeting the on-going cricket Test series between Zimbabwe and Sri Lanka, which is taking place at the Harare Sports Club. 

They have also targeted the Afro-Basket basket qualifiers, which will see Zimbabwe host Zambia and Madagascar. 

The sports tourism sector is seen as one of the 
fastest growing sectors in the travel industry, mooted at around to $7.68 billion (R111bn).

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