KFC on Tuesday apologised for an advertisement in Australia that shows two boys ogling a woman’s breasts, after calls from a local campaign group to boycott the fast-food giant over the ad it called “sexist”.
The 15-second ad, which has been running on television for the past three weeks and is also posted on KFC Australia’s YouTube channel, shows a woman dressed in a short playsuit check her bottom and adjust her breasts as she looks at her reflection in the window of a parked car.
The car’s window then rolls down to show two young boys staring at the woman’s breasts, before she smiles and says, “Did someone say KFC?”
The Zinger Popcorn box ad has so far garnered more than a millon views with over 470 dislikes and 3200 likes on YouTube.
“We apologise if anyone was offended by our latest commercial. Our intention was not to stereotype women and young boys in a negative light,” a spokesperson for Yum Brands-owned KFC’s South Pacific unit said.