Stratcomm\u2019s representative receiving the award<\/strong><\/p>\nStratcomm Africa has received an International
\nPublic Relations Association (IPRA) award for its innovative use of
\ncommunication in promoting positive behaviours towards environmental
\nconservation in Ghana, through its groundbreaking Ghana Garden and Flower
\nMovement. <\/p>\n
This was at the 2019 IPRA Golden World Awards for
\nExcellence in Public Relations event which took place on 27th September, 2019,
\nin Yerevan, Armenia. The Stratcomm Africa award was presented by Svetlana Stavrena,
\nPresident of the IPRA. A citation accompanying the award recognized Stratcomm
\nAfrica\u2019s professional use of Public Relations and Communications as a Behaviour
\nChange tool to contribute to the Sustainable Development Goals.\u00a0<\/p>\n
The annual Ghana Garden and Flower Show is the
\nflagship activity of the Ghana Garden and Flower Movement which was initiated
\nby Stratcomm Africa in 2013.\u00a0 The
\nmovement seeks to create awareness among Ghanaians about the environmental,
\ncommercial, aesthetic health and psychological benefits of horticulture and
\nfloriculture. It also seeks to celebrate Ghana\u2019s unique flora and fauna. The
\n2018 edition of the show, which won Stratcomm Africa the award, was held from
\nthe 20th<\/sup> to 26th<\/sup> September, 2018, on the theme,
\n\u201cEnriching Ghana a Garden at a Time.\u201d<\/p>\nStratcomm Africa was the first Ghanaian company
\nto win an IPRA award and also the first company in the West African sub-Region
\nto win the prestigious UN IPRA award since the establishment of the Golden
\nWorld Awards in 1990. In 2016, Stratcomm Africa received an IPRA award for a PR
\ncampaign implemented for Access Bank, Ghana,\u00a0\u201cColour me W\u201d, that promoted
\nthe UN Goal of Gender Equality (UN Sustainable Development Goal 5).\u00a0<\/p>\n
Spring PR, an Armenian PR company, hosted the
\nevent, which was well attended by IPRA members from all over the world. The
\nChairperson of the Armenian Board of Tourism was also present at the event. The
\nGolden World Awards has since 1990 been recognizing excellence in Public
\nRelations across a variety of categories.<\/p>\n
Stratcomm Africa\u2019s Business Development Manager,
\nKofi Baah-Boakye who received the award on behalf of the organization said:
\n\u201cStratcomm Africa is this year, celebrating 25 years of its existence with the
\ntheme, Communication, Excellence for Africa\u2019s prosperity. We are encouraged by
\nthis recognition and will continue to deliver excellent communication services
\nas we know how important this is for the prosperity of African countries and
\nthe wellbeing of their citizens.\u201d <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Stratcomm\u2019s representative receiving the award Stratcomm Africa has received an International Public Relations Association (IPRA) award for its innovative use of communication in promoting positive behaviours towards environmental conservation in Ghana, through its groundbreaking Ghana Garden and Flower Movement. This was at the 2019 IPRA Golden World Awards for Excellence in Public Relations event which […]<\/p>\n","protected":false},"author":1,"featured_media":719674,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-719673","post","type-post","status-publish","format-standard","has-post-thumbnail","category-politics"],"yoast_head":"\n
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