{"id":708044,"date":"2019-09-24T02:41:03","date_gmt":"2019-09-24T02:41:03","guid":{"rendered":"https:\/\/ghana-mma.com\/2019\/09\/24\/access-bank-targets-65m-customers-set-to-deepen-financial-inclusion\/"},"modified":"2019-09-24T02:41:03","modified_gmt":"2019-09-24T02:41:03","slug":"access-bank-targets-65m-customers-set-to-deepen-financial-inclusion","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2019\/09\/24\/access-bank-targets-65m-customers-set-to-deepen-financial-inclusion\/","title":{"rendered":"Access Bank Targets 65m Customers, Set To Deepen Financial Inclusion"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<p><span style=\"font-weight: 400;\">In its quest to ensure that every Nigerian has access to financial services, Nigeria\u2019s leading retail bank, Access Bank Plc, has designed a campaign tagged <\/span><span style=\"font-weight: 400;\">Awoof Berekete<\/span><span style=\"font-weight: 400;\"> to promote its Access Mobile Wallet service.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-707745\" src=\"https:\/\/ghanamma.com\/wp-content\/uploads\/2019\/09\/1569292863_289_Header-Awoof-Berekete.jpg\" alt=\"\" width=\"462\" height=\"462\"  \/><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">Awoof Berekete<\/span><span style=\"font-weight: 400;\"> is a savings reward scheme, which runs from August to November 2019. It will see customers rewarded handsomely weekly for using their Access Mobile Wallet to make transactions. For instance, customers can get 20% cashback up to N1,000.00 when they purchase airtime via Access Money Wallet as well as receive 10 times their initial deposit (up to N10,000) when they fund their Access Money Wallet and save for 7 days.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">Access Mobile Wallet<\/span><span style=\"font-weight: 400;\"> is an electronic wallet service which allows users to save, transfer, and receive money. It provides access to a wide range of financial services offered by Access Bank and access to all the Bank\u2019s branches and agents nationwide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Commenting on the campaign, Head, Business Development and Planning at Access Bank, Chinedu Onuoha, said: \u201cWe are the largest bank in terms of customer base. Cumulatively, we have about 30 to 31million customers. By 2022, we intend that this should be a minimum of 65million customers and to achieve this, we came up with Awoof Berekete, which is another way to reward our customers.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u201c<\/span><span style=\"font-weight: 400;\">Awoof berekete<\/span><span style=\"font-weight: 400;\"> intends to encourage those whose accounts have been dormant or inactive due to various reasons \u2013 insufficient documentation, BVN etc. Customers will get 20% cashback up to N1,000.00 when they purchase airtime on their Access Money Wallet as well as receive 10 times their initial deposit (up to N10,000) when they fund their Access Money Wallet and save for 7 days.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He further stated that: \u201cWhat we are essentially doing incentivizing them (customers) to be more productive. Sometimes you pay N200 as transport fare to go and pay somebody N2,000. What we are saying is that you can stay in the comfort of your home and do that transfer; also that market woman on her way home can drop the vegetables for you. Those kinds of things can happen and help people promote efficiency and also make them live better lives.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to him, the Access Mobile Wallet was designed for customers, who for some reason, do not have all that is needed to be able to provide for the typical KYC documentation such as electricity bill and address verification.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThere are some Nigerians, yes, they are good citizens, who work every day to earn a living but they don\u2019t live in places where you have electricity bill, address and all of those of things. So what we have done for access to money wallet is to say just come; give us your name, give us your date of birth, give us your gender and tell us your age. And once you are an adult and a legitimate citizen, we give you that wallet. The wallet is not a physical wallet; it is like an account but most of the transactions you need to do will be through your mobile phone and also by going to our agent outlets across the country. So that is what we are trying to do with Access Mobile Wallet \u2013 to deepen financial inclusion,\u201d he stated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explaining how the service works, Onuoha said that a customer has to dial <\/span><b>*901#<\/b><span style=\"font-weight: 400;\"> to get started or visit any Access Bank branch\/ Agent location. He pointed out that the service allows customers to transfer money, pay bills, top-up airtime among other features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He also spoke about the bank\u2019s successful inroad into agency banking, stating that Access Bank currently has 20,000 agents across the country. \u201cOur desire is to place ourselves as close as possible to the customer, so that if he needs to do any transaction, all he needs to do is to walk in and do his transaction,\u201d he said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Responding to a question on how Access Bank deals with customer complaints especially regarding failed transaction, Onuoha stated that the Bank has made a lot of investments in technology and in its contact centre. He said: \u201cYou will agree with me that generally in terms of transfers there has been some level of improvement today compared to what it was, three or five years ago.\u00a0 It will continue to get better. For Access Bank, we ensure that we make investment in the best technology, make sure we partner with the best telcos; make sure we employ the right people also to ensure that we are always available and that we are able to service our customers. But if all of these fail, we have the largest contact centre in the country today, almost 700 agents. So the customer can always call in there and get remediation,\u201d he concluded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To open an account to participate in the Awoof Berekete campaign, simply dail <\/span><b>*901#<\/b><span style=\"font-weight: 400;\"> or visit any Access Bank branch\/ Agent location nearest to you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Access Mobile Wallet account can be opened with a minimum of N1,000. Please click <\/span><b>HERE<\/b> <span style=\"font-weight: 400;\">to know more.<\/span><\/p>\n<p>              &#13;\n                    <\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In its quest to ensure that every Nigerian has access to financial services, Nigeria\u2019s leading retail bank, Access Bank Plc, has designed a campaign tagged Awoof Berekete to promote its Access Mobile Wallet service.\u00a0 The Awoof Berekete is a savings reward scheme, which runs from August to November 2019. It will see customers rewarded handsomely [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":708046,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-708044","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nigeria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Access Bank Targets 65m Customers, Set To Deepen Financial Inclusion - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2019\/09\/24\/access-bank-targets-65m-customers-set-to-deepen-financial-inclusion\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Access Bank Targets 65m Customers, Set To Deepen Financial Inclusion - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"In its quest to ensure that every Nigerian has access to financial services, Nigeria\u2019s leading retail bank, Access Bank Plc, has designed a campaign tagged Awoof Berekete to promote its Access Mobile Wallet service.\u00a0 The Awoof Berekete is a savings reward scheme, which runs from August to November 2019. 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