Alinda Nortje (middle) and some officials of Afri-Consult in a group photograph<\/strong><\/p>\nFREE TO GROW \u2013 a
\nSouth African company that offers corporate training \u2013 on Wednesday took some
\n60 business executives selected from the financial, manufacturing, services and
\nconstruction sectors on strategic ways of establishing a strong corporate
\nculture in their organisations.<\/p>\n
Alinda Nortje,
\nfounder and CEO of Free-To-Grow, led the participants through cutting-edge
\ninternational research on culture and employee engagement with best practices,
\nfrom her outfit\u2019s work over 25 years in 33 countries, involving 1,260
\norganisations.<\/p>\n
Saying that
\nleaders should be the key drivers in creating a dynamic and sustainable culture
\nat the workplace, Ms Nortje highlighted: \u201cThe reality, however, is that most
\nleaders are so occupied with the challenge of \u2018managing\u2019 such that they do not
\nfocus on proactively developing culture.\u201d<\/p>\n
\u201cSenior leaders
\nin organisations have been known to set the priorities, goals and objectives of
\nthe business. Even more, they set the cultural tone for the organisation.
\nAlthough these leaders realise the central role employee engagement plays in
\ndriving profit and growth, it is frequently viewed as a minor initiative that
\ncan be delegated to the human resource department \u2018when and if\u2019 funds are
\navailable, or to be presented as a feel good factor at kick-off events,\u201d she
\nadded.<\/p>\n
Known as SHAPE,
\nthe programme inspired the participants to be the change that they wanted to
\nsee in their organisations.<\/p>\n
Martin Atta-Fynn, Managing Director of Afri-Consult, in a remark, said that in the modern challenging business environment, a culture of collaboration and engagement was critical. According to him, \u201cOrganisations need to fully utilise the potential of every employee to remain competitive so that they can no longer tolerate passive employees who only look for what they can get from the company instead of what the company can get from them.\u201d \u00a0\u00a0\u00a0<\/p>\n
A business desk report <\/strong><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"Alinda Nortje (middle) and some officials of Afri-Consult in a group photograph FREE TO GROW \u2013 a South African company that offers corporate training \u2013 on Wednesday took some 60 business executives selected from the financial, manufacturing, services and construction sectors on strategic ways of establishing a strong corporate culture in their organisations. Alinda Nortje, […]<\/p>\n","protected":false},"author":1,"featured_media":691896,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-691895","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business"],"yoast_head":"\n
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