{"id":662418,"date":"2019-07-23T07:47:50","date_gmt":"2019-07-23T07:47:50","guid":{"rendered":"
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The Head of Communication for the Jospong Group, Madam Sophia Lissah has advised Public Relations practitioners to adopt an entrepreneurial mindset in order to drive the development agenda of their various companies and the country at large.<\/p>\n

She said a positive mindset will help PR practitioners to be innovative about their work and yield great results to impact society.<\/p>\n

Madam Lissah gave this advice at the 3rd<\/sup> Women in Public Relations (WiPR) Ghana summit held in Accra under the theme \u2018Collaborate, Inspire, Lead\u2019.<\/p>\n

WiPR is a professional platform created for women in the
\ncommunications and the media. The event brought together senior
\nprofessionals in the sector to share their experience and impart
\nknowledge to upcoming professionals and students within the industry.<\/p>\n

She pointed out that the basic responsibility of the Public Relations practitioner is to serve as a bridge between their institution and its stakeholders, while at the same time creating a positive image about the organisation at all times.<\/p>\n

She also added that PR persons must also work at building good
\nrelationships and partnerships between their organisation and its
\npublics (stakeholders) using various tools.<\/p>\n

Speaking on the topic \u2018Putting Entrepreneurship and Development into PR\u2019, Madam Lissah said entrepreneurs with the visionary leadership and qualities like passion, focus and innovation, among others, are able to push for results that eventually impact society, through job creation and contributing to national development.<\/p>\n

Drawing lessons from her personal experiences in the industry and the
\n qualities of two most celebrated entrepreneurs in Ghana like Dr. Joseph
\n Siaw Agyepong, Founder and Executive Chairman of the Jospong Group of
\nCompanies (who is a household name because of his exploits with
\nZoomlion) and Prince Kofi Amoabeng, President of the UT Group, \u00a0she said
\n they one of the great personalities who remained resolute and kept
\ntheir focus of impacting lives through innovation, despite being
\nvilified at one stage or the other.<\/p>\n

\u201cThey showed great passion for their work, took risk, remained
\nfocused, challenged the status quo, were solution driven and did not
\ntake a no for an answer,\u201d adding that in the case of Prince Amoabeng
\neven though he is largely associated with the collapsed UT Bank.<\/p>\n

Madam Lissah added that what many people do not know is that he still
\n has many thriving businesses like UT Properties, UT Logistics and UT
\nPrivate Security which speaks volumes of his zeal and hard work.<\/p>\n

\u00a0\u201cTo achieve this, the practitioner must work with passion, be ready to acquire knowledge on a variety of issues and articulate same. Until we adopt such entrepreneurial mindset, our profession will remain as business as usual, but the onus lies on us to change the narratives,\u201d she stressed.<\/p>\n

On her part, Ms Faith Senam Ocloo, Founder of Women in PR (WiPR)
\nGhana, said the summit was to create a platform for women in public
\nrelations to network, learn, mentor and share their experiences with
\neach other to bring growth in their respective organisations.<\/p>\n

\u201cThe PR woman in this digital age must be innovative and employ new
\nmethods to enhance her productivity and growth in the industry\u201d, she
\nadded.<\/p>\n

Madam Adiki O. Ayitey, Vice-President, Sustainability and External
\nRelations, Newmont Goldcorp Africa, in her contribution said to be
\nsuccessful in this sector, there is the need for collaboration.<\/p>\n

\u201cYou need to build a team to work together with the common purpose of
\n reaching your goals\u201d, she said adding that in order for collaborations
\nto be effective and successful there is the need to consider the
\nfollowing key concepts: support, teamwork, communication, trust,
\nmotivation, inspiration\u201d.<\/p>\n

The Head of Society, Africa Region Diageo PLC, Mr Gabriel Opoku-Asare
\n added that PR woman as the eye of the organization, should be able to
\nanalyse, predict and counsel management in its decision-making
\nprocesses.<\/p>\n

Amongst the topics discussed included: \u2018The Next Generation of PR
\nWoman\u2019, \u2018Fostering Strategic Collaboration in the Digital Era\u2019, \u2018Putting
\n Entrepreneurship into PR\u2019, \u2018The Relevance of Social Media and
\nOrganisational Context in PR Management\u2019 and \u2018Applying Emotional
\nIntelligence to Leadership\u2019.<\/p>\n

At one stage, the summit moved into a panel discussion moderated by
\nace broadcaster, Naa Ashorkor Mensah Doku. The resource persons, who
\ndeliberated on the topic, \u2018Emotional Intelligence and Leadership\u2019
\nincluded Dr Eric Rhiney, Chair, Management Department, Webster
\nUniversity; Cynthia Ofori-Dwumfou, PR Business Ogilvy Ghana; Emma
\nWenani, Chief Director Global Media Alliance and Mrs Baaba Cofie, Snr PR
\n Consultant Mahogany Consul.<\/p>\n<\/div>\n