{"id":649450,"date":"2019-07-04T02:00:44","date_gmt":"2019-07-04T02:00:44","guid":{"rendered":"
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\"\"<\/div> \n\n \n\n "},"modified":"2019-07-04T02:00:44","modified_gmt":"2019-07-04T02:00:44","slug":"pressure-on-cedi-82-of-products-in-supermarkets-are-imported-research","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2019\/07\/04\/pressure-on-cedi-82-of-products-in-supermarkets-are-imported-research\/","title":{"rendered":"Pressure on cedi: 82% of products in supermarkets are imported – Research"},"content":{"rendered":"

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The insatiable
\ntaste for foreign products by Ghanaians has been summed up in revealing
\nresearch which shows that 82% of products on the major supermarkets are
\nimported.<\/p>\n

Conducted by
\ninternational research and advisory firm,\u00a0Konfidants, the report shows
\nan even more shocking\u00a0outcome \u2013 only eggs and water had a higher
\npercentage of sale for products made in Ghana.<\/p>\n

In other words, of\u00a0the 23 product categories surveyed, 21 of the categories had most of its products imported into the country.<\/p>\n

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For instance, 94% of the beauty and cosmetic products found in eight of the major supermarkets in Accra were all imported.<\/p>\n

The story was
\nnot different for rice. Only 6%\u00a0of rice sold in these supermarkets was
\nproduced in Ghana. This means another 94% of the rice in Ghana\u2019s
\nsupermarket was imported.<\/p>\n

The jaw-dropping revelations in the report come at a time when the cedi is reeling under extreme pressure from other international currencies.<\/p>\n

The major factor
\n attributed to the increasing depreciation of the\u00a0cedi has been taste
\nfor foreign products imported in the country.<\/p>\n

The details of the market survey by\u00a0Konfidants\u00a0provide\u00a0a worrying signal to Ghana\u2019s cedi and for the managers of the economy.<\/p>\n

Managing Partner at\u00a0Konfidants, Michael\u00a0Kottoh, said the details of the report show a similar trend in Ghana\u2019s economy.<\/p>\n

Made in Ghana (MIG)\u00a0products perform vastly better in the \u2018basic\/unprocessed goods\u2019 segment than \u2018value-added\/processed goods\u2019 segment. Although processed goods constitute nine\u00a0of every 10 goods surveyed, only three\u00a0out of every 20 of the processed goods across all supermarkets are MIG, while four\u00a0out of every 10 unprocessed goods are MIG,\u201d the survey indicated.<\/p>\n

Background<\/strong><\/p>\n

The survey was conducted between April and May 2019 and covered eight leading supermarkets in Accra:\u00a0Shoprite (Accra Mall), Game (Accra Mall), Palace Supermarket (Palace Mall), Koala (Osu),\u00a0Maxmart\u00a0(37),\u00a0CityDia\u00a0(La),\u00a0Melcom\u00a0(North\u00a0Kaneshie) and Marina Mall Supermarket (Airport).<\/p>\n

The survey
\nfocused on the 23\u00a0main product categories chosen based on a preliminary
\nbaseline survey that identified product areas in the supermarkets with
\nMIG goods on display.<\/p>\n

The research\u00a0is the first in a series of Africa-wide surveys to monitor local content in big supermarkets across the continent.<\/p>\n

Details<\/strong><\/p>\n

According to the report, 56% of the water sold in these markets\u00a0were\u00a0MIG whilst 91% of the eggs sold were also MIG.<\/p>\n

Apart from that, all the products had a higher percentage imported into the country.<\/p>\n

Even salt and sugar had a higher percentage (51%) imported into the country.<\/p>\n

The breakdown is as follows;<\/p>\n

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Click here to access the full research<\/p>\n<\/p><\/div>\n