{"id":644665,"date":"2019-03-29T11:49:18","date_gmt":"2019-03-29T11:49:18","guid":{"rendered":"
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File Photo<\/figcapt"},"modified":"2019-03-29T11:49:18","modified_gmt":"2019-03-29T11:49:18","slug":"chocolate-city-announces-deal-with-american-giant-warner-music-group","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2019\/03\/29\/chocolate-city-announces-deal-with-american-giant-warner-music-group\/","title":{"rendered":"Chocolate City announces deal with American giant, Warner Music Group"},"content":{"rendered":"

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Chocolate City, one of Nigeria\u2019s leading music label, has sealed a music deal with Warner Music Group (WMG), also known as Warner Music, American multinational entertainment and record label conglomerate.<\/p>\n

Mr Audu Maikori, Group Chief Executive Officer of Chocolate City, disclosed this in a statement on Thursday.<\/p>\n

According to him, the partnership aims to grow the reach of African artists around the world, and create new opportunities for global superstars in the region.<\/p>\n

\u201cThe partnership with Warner Music Group is unique in the sense that our clients get the best of both worlds \u2014 curated and bespoke services by a highly experienced team across Africa and a dedicated global team to further push their music and their brands.<\/p>\n

At Chocolate City, we have always been passionate about discovering and developing the best talent across Africa and giving them a platform for global growth,\u201d Audu said.<\/p>\n

Temi Adeniji, Director, International Strategy and Operations, Warner Music, said: \u201cNigeria is one of the most exciting music markets in the world and Chocolate City\u2019s trailblazing role in it over the years cannot be overstated.<\/p>\n

\u201cThe label will provide us with valuable insight on best practices in the region, as well as on-ground expertise in scouting and developing emerging talent.<\/p>\n

\u201cOur partnership allows for a free exchange of ideas and music that will promote and support local artists, exemplifying WMG\u2019s primary objective in determining our approach to emerging markets.\u201d<\/p>\n

In addition, Alfonso Perez Soto, Warner Music Executive VP Eastern Europe, Middle East and Africa: \u201dThe music scene in Nigeria is so rich and diverse that it\u2019s important that we develop bespoke entrepreneurial strategies.<\/p>\n

\u201cAt the same time, we\u2019ll keep in mind the lessons learned from other emerging markets, for instance, Latin America where we successfully broke local artists globally.<\/p>\n

\u201cWe have a great affinity with Chocolate City\u2019s creative and ambitious approach and we\u2019re excited about Warner\u2019s role in bringing to life their vision of taking their music worldwide.\u201d<\/p>\n

Chocolate City whose catalog boasts of music veterans Femi Kuti and M.I. Abaga will join Warner\u2019s repertoire and receive the support of the company\u2019s distribution and artist services via its independent label services division ADA.<\/p>\n

The deal, which is designed to broaden the reach of Chocolate City\u2019s roster of artists across the world, includes a strategic, reciprocal marketing agreement with WMG South Africa.<\/p>\n

The label will also financially invest in Chocolate City to assist in its mission of signing and developing promising local talent.<\/p>\n

For WMG, this is the second partnership they will be announcing in the past couple of weeks after signing a licensing deal with streaming platform Boomplay.<\/p>\n

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