{"id":632245,"date":"2019-06-07T10:42:27","date_gmt":"2019-06-07T10:42:27","guid":{"rendered":"<br><div>\n<figure class=\"fff post-thumbnail\" itemprop=\"associatedMedia\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\"><img class=\"post_layout_5_img\" src=\"https:\/\/cdn.ghana-mma.com\/2019\/06\/Erasmus-Ashun-Director-Agric-Export-Development-at-GEPA-07."},"modified":"2019-06-07T10:42:27","modified_gmt":"2019-06-07T10:42:27","slug":"five-things-to-help-you-penetrate-export-market","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2019\/06\/07\/five-things-to-help-you-penetrate-export-market\/","title":{"rendered":"Five things to help you penetrate export market"},"content":{"rendered":"<p><\/p>\n<div>\n<figure class=\"fff post-thumbnail\" itemprop=\"associatedMedia\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\"><img decoding=\"async\" class=\"post_layout_5_img\" src=\"https:\/\/cdn.ghanamma.com\/2019\/06\/Erasmus-Ashun-Director-Agric-Export-Development-at-GEPA-07.jpg\" alt=\"#CitiBizFestival: Five things to help you penetrate export market\"\/><span class=\"featured-image-caption\"><br \/>\nErasmus Ashun, Director Agric Export Development at GEPA <\/span><br \/>\n<\/figure>\n<p>The on-air series of the Citi Business Festival continued with the Director of Agriculture at the Ghana Export Promotion Authority (GEPA), Erasmus Ashun.<\/p>\n<p>He spoke on penetrating the export market in line with the series\u2019 focus on agribusiness and five things stood out.<\/p>\n<ul>\n<li><strong>Investment in capital and technology<\/strong><\/li>\n<\/ul>\n<p><em>\u201cWe cannot create the advantages that we need to have to be able to set ourselves on the international market without the necessary capital and technology to be able to drive the trade.\u201d<\/em><\/p>\n<p>Investment, in terms of capital and technology, is crucial for driving exports and partaking in the global market, said Erasmus Ashun.<\/p>\n<p><em>\u201c\u2026To make sure we get into the minds of the wholesale consumers so that Ghana will be taken seriously\u2026<\/em>\u201d<\/p>\n<p>He said farmers needed to be aggressive with marketing to take up space in the minds of the wholesalers so that the export market takes Ghanaian products seriously<\/p>\n<p><em>\u201cWe must be seen to be a reliable source of exports.\u201d<\/em><\/p>\n<p>In the medium to long term, farmers must be ready for the hard work for desired profits.<\/p>\n<p>This includes deliberate moves to ensure consistency of product and supply.<\/p>\n<p><em>\u201cThe export market is very sensitive to issues of quality.\u201d<\/em><\/p>\n<p>Farmers also need to be sensitive to the issues of quality and be in tune with buyers\u2019 expectations, whose perspectives must factor heavily in the output.<\/p>\n<p><em>\u201cWe need to be seen to be competitive in terms of pricing.\u201d<\/em><\/p>\n<p>Erasmus Ashun also urged\u00a0farmers to be wary of the pricing of products they hoped to export.<\/p>\n<p>The prices needed to be competitive, he stressed, in order for them to\u00a0break into the international markets.<\/p>\n<p><span class=\"ctx-article-root\"\/>  <\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a style=\"display:none\" rel=\"follow\" href=\"http:\/\/megatheme.ir\/\" title=\"\u0642\u0627\u0644\u0628 \u0648\u0631\u062f\u067e\u0631\u0633\">\u0642\u0627\u0644\u0628 \u0648\u0631\u062f\u067e\u0631\u0633<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Erasmus Ashun, Director Agric Export Development at GEPA The on-air series of the Citi Business Festival continued with the Director of Agriculture at the Ghana Export Promotion Authority (GEPA), Erasmus Ashun. He spoke on penetrating the export market in line with the series\u2019 focus on agribusiness and five things stood out. Investment in capital and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":632246,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-632245","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Five things to help you penetrate export market - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2019\/06\/07\/five-things-to-help-you-penetrate-export-market\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Five things to help you penetrate export market - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"Erasmus Ashun, Director Agric Export Development at GEPA The on-air series of the Citi Business Festival continued with the Director of Agriculture at the Ghana Export Promotion Authority (GEPA), Erasmus Ashun. He spoke on penetrating the export market in line with the series\u2019 focus on agribusiness and five things stood out. Investment in capital and [&hellip;]\" \/>\n<meta name=\"twitter:creator\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:site\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ghana News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/06\\\/07\\\/five-things-to-help-you-penetrate-export-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/06\\\/07\\\/five-things-to-help-you-penetrate-export-market\\\/\"},\"author\":{\"name\":\"Ghana News\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/#\\\/schema\\\/person\\\/53d06a757a4242f113d200e3c290c036\"},\"headline\":\"Five things to help you penetrate export market\",\"datePublished\":\"2019-06-07T10:42:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/06\\\/07\\\/five-things-to-help-you-penetrate-export-market\\\/\"},\"wordCount\":287,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/06\\\/07\\\/five-things-to-help-you-penetrate-export-market\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/06\\\/07\\\/five-things-to-help-you-penetrate-export-market\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/06\\\/07\\\/five-things-to-help-you-penetrate-export-market\\\/\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/06\\\/07\\\/five-things-to-help-you-penetrate-export-market\\\/\",\"name\":\"Five things to help you penetrate export market - Ghanamma.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/06\\\/07\\\/five-things-to-help-you-penetrate-export-market\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/06\\\/07\\\/five-things-to-help-you-penetrate-export-market\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2019-06-07T10:42:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/#\\\/schema\\\/person\\\/53d06a757a4242f113d200e3c290c036\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/06\\\/07\\\/five-things-to-help-you-penetrate-export-market\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/06\\\/07\\\/five-things-to-help-you-penetrate-export-market\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/#website\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/\",\"name\":\"Ghanamma.com\",\"description\":\"News In Ghana - Latest Ghana News Headlines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2019\\\/#\\\/schema\\\/person\\\/53d06a757a4242f113d200e3c290c036\",\"name\":\"Ghana News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g\",\"caption\":\"Ghana News\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Five things to help you penetrate export market - Ghanamma.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghanamma.com\/2019\/06\/07\/five-things-to-help-you-penetrate-export-market\/","twitter_card":"summary_large_image","twitter_title":"Five things to help you penetrate export market - Ghanamma.com","twitter_description":"Erasmus Ashun, Director Agric Export Development at GEPA The on-air series of the Citi Business Festival continued with the Director of Agriculture at the Ghana Export Promotion Authority (GEPA), Erasmus Ashun. 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