{"id":605993,"date":"2019-04-08T10:07:36","date_gmt":"2019-04-08T10:07:36","guid":{"rendered":"
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As part of its commitment to remain Ghana\u2019s most welcoming bank, GCB Bank Ltd has outdoored the \u2018GCB Cool Banking\u2019 campaign to promote the bank\u2019s digital products and other convenient services among its key target groups. <\/span><\/p>\n

The activation which is the first of many is aimed at raising awareness about GCB\u2019s digital products and new services. <\/span><\/p>\n

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The bank commenced the campaign with an activation at the annual Hall Week of the Republic Hall of the Kwame Nkrumah University of Science and Technology (KNUST) in Kumasi. <\/span><\/p>\n

GCB is focused on offering accessible financial support to meet the needs of customers following its \u2018Bigger and Better\u2019 brand campaign last year. <\/span><\/p>\n

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The campaign is also geared towards staying up-to-date with the latest digital technology in banking. <\/span><\/p>\n

The Head of Corporate Affairs at GCB,\u00a0Thyra Oboubi, expressed optimism about the cool campaign and the mileage it will offer the bank. <\/span><\/p>\n

\u201cOver the last few years, the bank has embarked on various process rationalization and digitization to improve the fluidity of the service delivery process.\u00a0We have also improved upon our digital banking to give a fresh look to the bank. <\/span><\/p>\n

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\u201cThe cool campaign is another way of introducing our digital products to our young and middle-class market while attracting new customers\u201d, she explained.<\/span><\/p>\n

Aside from assisting students to open accounts and providing updates on GCB\u2019s services, the bank also included fun activities like a wheel of fortune and ring toss which afforded students the opportunity to win several souvenirs instantly.<\/span><\/p>\n

GCB Bank is Ghana\u2019s largest bank in terms of operating assets and branch network and spread with over 180 branches and over 300 ATMs nationwide. <\/span><\/p>\n

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Regarded as Ghana\u2019s safest bank and one of the safest in Africa, GCB\u2019s 2019 communications strategy is to strongly communicate the bank\u2019s new digital offerings.\u00a0<\/span><\/p>\n

The strategy is anchored by the bank\u2019s fundamental strengths to entrench the bank\u2019s market position, attract new market segments, improve brand affection and also cause customers of existing banks to switch. <\/span><\/p>\n

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