{"id":603561,"date":"2019-03-30T13:26:13","date_gmt":"2019-03-30T13:26:13","guid":{"rendered":"
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Multinational consumer goods giant, Nestl\u00e9 Ghana, has admonished local businesses to evolve and entrench a culture of respect for integrity and good corporate governance.<\/span><\/p>\n

This, the Greater Accra Regional Manager of the company said\u00a0is critical if businesses in the country are to be sustainable over a long period of time.<\/span><\/p>\n

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Sustaining a business for a long time, Jacob Odoi maintained, is heavily dependent on imbibing the enduring values which sustained Nestle since its founding in 1866.<\/span><\/p>\n

He was speaking at the launch of a new distributor of the company, Liftmark Ghana Limited, which will be responsible for the Mataheko, Dansoman, Mamprobi and Agbogbloshie 1 and 2 markets.<\/span><\/p>\n

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Mr. Odoi said Nestl\u00e9\u2019s institutionalised code of integrity, honesty, fair dealing and full compliance are strictly adhered to and had been internalized by the staff of the company in every country. <\/span><\/p>\n

These have served the company and the communities in which it operates very well, he stressed.<\/span><\/p>\n

The Regional Manager of Nestl\u00e9 expressed excitement that Liftmark Ghana was availing itself to the opportunities presented by the partnership and promised retailers and consumers in the enclave they would be best beneficiaries.<\/span><\/p>\n

The Managing Director of Liftmark Ghana, Remi Salifu, said the company chose Nestle because its values chime perfectly with those of the food and beverage giant.<\/span><\/p>\n

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Managing Director of Liftmark Ghana, Remi Salifu<\/span><\/b><\/p>\n

She said as a company specializing in the distribution of consumer goods, Liftmark\u2019s core values were integrity, customer centeredness and entrepreneurship.<\/span><\/p>\n

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She praised the Regional Sales Manager of Nestle Ghana, Eric Ntiri-Darko, for his tireless efforts in making the partnership a reality.<\/span><\/p>\n

Mr Ntiri-Darko himself encouraged customers of Nestle in the area to rely on Liftmark Ghana for their supplies.<\/span><\/p>\n

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Category\u00a0Manager Ida Nyanor\u00a0said there is a lot of work to be done in getting Ghanaians to cultivate the coffee drinking culture, however, Nestle has started a number of initiatives to help in this regard.<\/span><\/span><\/span><\/span><\/p>\n

She asked for the support of Liftmark in pushing distribution for Nescafe to make it accessible to consumers<\/span><\/span><\/span><\/span><\/p>\n

This, she said, is because Nescafe has unique properties that can boost their health and help them stay focused.<\/span><\/span><\/span><\/span><\/p>\n<\/div>\n