{"id":597072,"date":"2019-03-07T17:24:01","date_gmt":"2019-03-07T17:24:01","guid":{"rendered":"
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Taxify, the ride-hailing platform, is changing its name to Bolt and introducing a new logo on Thursday, 07 March 2017.<\/span><\/span><\/span><\/p>\n

\u201cTaxify launched five years ago with a mission to make urban transportation more convenient and affordable,\u201d says Markus Villig, CEO and co-founder of Bolt. \u201cOur first product was a taxi dispatch solution that gave the company its original name.<\/span><\/span><\/span><\/p>\n

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\u201cWhile we\u2019ve made progress on our mission, we\u2019ve also started to outgrow parts of our brand, including the name. Given our ambition to solve transportation problems on an increasingly broader scale, we want the brand to reflect the company\u2019s future rather than the past.\u201d<\/span><\/span><\/span><\/p>\n

\u201cOur new name \u2018Bolt\u2019 stands for fast, effortless movement \u2013 exactly what the experience of getting around in a city should be, be it by car, scooter or public transport. It also underscores the company\u2019s belief that the future of transportation will be electric,\u201d adds Gareth Taylor, country manager for Bolt in South Africa.<\/span><\/span><\/span><\/p>\n

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The Estonian-born tech company now serves 25 million customers in over 30 countries globally and has grown to be a leader in Europe and Africa. <\/span><\/span><\/span><\/p>\n

Bolt currently provides its services in six African countries, connecting drivers with passengers in more African cities than any other ride-hailing platform. It has plans to further expand its offering in East and West Africa, and in South Africa during the course of 2019.<\/span><\/span><\/span><\/p>\n

It was also the first company to bring ride-hailing and scooter sharing together in one single app and is currently working on expanding the scooter sharing service across a number of cities.<\/span><\/span><\/span><\/p>\n

The new brand will be gradually rolled out across Bolt\u2019s global markets over the following weeks. Bolt users will not need to take any action as the app will update automatically.<\/span><\/span><\/span><\/p>\n

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