Musician Joey. has advised up-and-coming musicians against being obsessed with what he described as a “loyal fans” base.
It is common for Ghanaian musicians to strive to have loyal fans to help them push their brands but Joey B in an interview with Daybreak Hitz on Hitz FM Wednesday said “loyal fans” there was nothing like “loyal fans”.
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According to the Greetings from Abroad hitmaker, music fans, just like any other human beings, can be very inconsistent hence the need to be mindful of their loyalty.
“I never call fans loyal. Fans are fickle; they can move to anyone and any new artiste,” he told Andy Dosty.
“Anything can happen but I feel it’s super unnecessary to troll artistes when they don’t win awards. I don’t hear that in Nigeria or in the Western world,” he said.
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He also asked nominated acts to avoid feeling complacent ahead of awards schemes, noting “I have never been trolled for not winning an award. I think it comes from when an artiste is super confident and loses. That’s when that happens,” he stated.
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