{"id":453378,"date":"2018-01-09T16:08:45","date_gmt":"2018-01-09T16:08:45","guid":{"rendered":"https:\/\/ghana-mma.com\/2018\/01\/09\/the-weeknd-wont-work-with-hm-after-racist-advert\/"},"modified":"2018-01-09T16:08:45","modified_gmt":"2018-01-09T16:08:45","slug":"the-weeknd-wont-work-with-hm-after-racist-advert","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2018\/01\/09\/the-weeknd-wont-work-with-hm-after-racist-advert\/","title":{"rendered":"The Weeknd won’t work with H&M after ‘racist’ advert"},"content":{"rendered":"

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The Weeknd says he won\u2019t work with H&M again after\u00a0controversy over one of its recent adverts.<\/p>\n

The clothing retailer has apologised after being called \u201cracist\u201d on social media for showing a black child modelling a hoodie that says \u201ccoolest monkey in the jungle.\u201d<\/p>\n

The Weeknd says the advert made him feel \u201cshocked and embarrassed.\u201d<\/p>\n

The singer has previously sold merchandise through H&M and modelled for the company.<\/p>\n

H&M said: \u201cWe\u2019re\u00a0deeply sorry<\/a>\u00a0that the picture was taken, and we also regret the actual print.<\/p>\n

\u201cTherefore, we\u2019ve not only removed the image from our channels, but also the garment from our offering.\u201d<\/p>\n

Celebrities including Diddy and Romelu Lukaku have responded to the controversy by superimposing new slogans on the photo of the hoodie.<\/p>\n

Rapper and producer Diddy posted a photo on social media, replacing the slogan with \u201ccoolest king in the world\u201d.<\/p>\n

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Source: BBC<\/p>\n

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