General News of Sunday, 23 December 2018
Source: Myjoyonline.com
2018-12-23
File photo
Minister of Tourism, Arts and Culture Catherine Afeku has announced a 40-week domestic tourism campaign aimed at stimulating the sector.
“Do Ghana” is an initiative led by culture advocate and tourism ambassador PaJohn Bentsifi Dadson and will focus on strengthening the domestic travel market and encouraging local Ghanaians to explore Ghana’s beautiful landscapes and scenery.
The campaign will officially launch in February 2019 and will run for 40 consecutive weeks. A social media campaign has been created and will be in collaboration with Bentsifi, Graphic Communications, GHOne TV and Joy FM.
Efforts will kick off with a WangoWango road trip, an experiential tour of the country including local chefs preparing dishes along the way. The trips will be shot and aired as a reality TV show.
“The Minister, endorsing the campaign, observed the need to keep the tabs on the domestic travel market. Courtesy of the Ministry of Tourism, Arts and Culture and the Ghana Tourism Authority, residents who engage with the campaign on social media #YouShouldBeHere, will get the opportunity to participate in the trips which begin in February,” a press statement reads.
It continues: “Using the destination management approach to marketing tourism in a sustainable way, TMA, will work with other strategic tourism organizations like the Tourism Research and Advocacy Center (TRAC) and VoyagesAfriq.com to achieve this.”