Anyone who has even the most minimal knowledge of current affairs will be aware of the importance of sustainability for all industries. However, what many don’t know is the fashion industry is one of the most environment-unfriendly, particularly the manufacturing process. There is a growing consciousness of the impact on the environment of what we buy, and how it is made, and retailers locally and abroad are looking to find solutions.
One brand that is innovating through recycling is San Francisco-based Everlane. Over the past few years, it has become known for offering quality basics at reasonable prices, while operating with transparency on their ethical supply chain.
Recently they announced a line called ReNew – outerwear, such as puffer jackets, parkas and fleeces – made entirely of recycled plastic bottles. The range of classic garments comes in a selection of neutral tones, with offerings for men and women.